---
title: "Potbelly Taps Industry Veteran for VP of Franchise Development Role"
url: https://burnaze.com/article/2e910e67-5b35-4e4b-af53-cd5e0ea281db
source: "1851 Franchise"
original_url: https://1851franchise.com/potbelly-taps-industry-veteran-for-vp-of-franchise-development-role-2708826
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Development & multi-unit"]
published: 2019-01-09T18:13:01.000Z
modified: 2026-11-01T04:08:07.406Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/babf18a1af6687d4668eead252514f5c3296.jpg
---

# Potbelly Taps Industry Veteran for VP of Franchise Development Role

**TL;DR:** Potbelly Sandwich Shop has named Peter Ortiz as its new vice president of franchise development. Ortiz has previous franchise development experience for brands such as Moe's Southwest Grill and Carvel.

*originally published in 1851 Franchise on 2019-01-09. [Read the original](https://1851franchise.com/potbelly-taps-industry-veteran-for-vp-of-franchise-development-role-2708826).*

## Story

Potbelly Sandwich Shop has named industry veteran Peter Ortiz as its new vice president of franchise development, according to a Fast Casual report.

Ortiz has previous franchise development experience for brands such as Moe’s Southwest Grill and Carvel, according to the article.

"Peter's impressive track record puts us in a strong position to leverage his skills to lead our most aggressive franchise growth strategy to date," Potbelly senior vice president of development Jeff Welch said in a press release, according to the article. "His understanding of the restaurant franchising space and demonstrated ability to develop and execute franchise sales strategies will be integral as we set our sights on continued growth in 2019 and beyond."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise development (topic)
- executive appointment (topic)
- Moe's Southwest Grill (company)
- Carvel (company)
- Peter Ortiz (person)
- Potbelly Sandwich Shop (company)

---
Originally reported by 1851 Franchise (https://1851franchise.com/potbelly-taps-industry-veteran-for-vp-of-franchise-development-role-2708826). Summarized by Burnaze (https://burnaze.com/article/2e910e67-5b35-4e4b-af53-cd5e0ea281db).