---
title: "FORBES: As Businesses Begin to Reopen, Brands Must Adapt Their Operations and Follow New Guidelines"
url: https://burnaze.com/article/2eabfd2e-2724-4e33-abe0-5b67c1aae40e
source: "1851 Franchise"
original_url: https://1851franchise.com/forbes-as-businesses-begin-to-reopen-brands-must-adapt-their-operations-and-follow-new-guidelines-2713248
category: "Regulation"
topics: ["Regulation & legal","Operations"]
published: 2020-06-09T00:19:09.000Z
modified: 2026-11-01T02:28:43.249Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3138f72a61c47b027f71ecc25a4d501c4156.jpg
---

# FORBES: As Businesses Begin to Reopen, Brands Must Adapt Their Operations and Follow New Guidelines

**TL;DR:** As businesses begin to reopen amid COVID-19, brands must adapt their operations and follow new guidelines, according to an article in Forbes. SMB Franchise Advisors Founder Steve Beagelman shares insight into how businesses should adapt with an unknown future ahead.

*originally published in 1851 Franchise on 2020-06-09. [Read the original](https://1851franchise.com/forbes-as-businesses-begin-to-reopen-brands-must-adapt-their-operations-and-follow-new-guidelines-2713248).*

## Story

**COVID-19 forced many businesses in various industries to pivot their operational models to make ends meet amid business closures and stay-at-home orders. As states begin reopening, business owners now have to consider how they will operate under new COVID-19 guidelines such as following social distancing rules, taking cleanliness and sanitation measures and limiting interaction between customers and employees.**

**In an article in** **Forbes****,** **SMB Franchise Advisors** **Founder Steve Beagelman shares insight into how businesses should adapt with an unknown future ahead.**

**“For one, businesses across every industry will need to adopt options for a virtual or contactless model, whether it is tele-medicine, live-streamed workouts or third-party delivery for example. Rather than trying to upgrade systems and processes used in the past, businesses now have the opportunity to implement new, more impactful digital strategies,” said Beagelman. “The trend toward digital began long before the arrival of COVID-19, and it certainly isn’t going to slow down now.

From here on, every franchisee will need to be trained on best practices for utilizing technology to limit non-essential person-to-person interaction.”

**Beagelman said brands that openly address how they are keeping customers and staff safe during the reopening process will be the ones that will win once the pandemic slows down.**

## Entities

- 1851 Franchise (publication)
- General (sector)
- Forbes (company)
- franchise operations (topic)
- digital transformation (topic)
- SMB Franchise Advisors (company)
- covid-19 guidelines (topic)
- business reopening (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/forbes-as-businesses-begin-to-reopen-brands-must-adapt-their-operations-and-follow-new-guidelines-2713248). Summarized by Burnaze (https://burnaze.com/article/2eabfd2e-2724-4e33-abe0-5b67c1aae40e).