---
title: "Pizzamarketplace.com: Toppers Pizza: 'Delivering' during annual football frenzy"
url: https://burnaze.com/article/2eb2f094-588b-4b66-8fbf-ecb6a9e76b29
source: "1851 Franchise"
original_url: https://1851franchise.com/pizzamarketplacecom-toppers-pizza-delivering-during-annual-football-frenzy-2704693
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2017-10-25T21:16:02.000Z
modified: 2026-11-01T04:10:23.148Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/316950cedb93e6e398008dd2a861583b4276.jpg
---

# Pizzamarketplace.com: Toppers Pizza: 'Delivering' during annual football frenzy

**TL;DR:** Toppers Pizza sees a 100 percent or more increase in Saturday sales during football tailgates and the holiday season. The company prepares by staffing more drivers before and during games.

*originally published in 1851 Franchise on 2017-10-25. [Read the original](https://1851franchise.com/pizzamarketplacecom-toppers-pizza-delivering-during-annual-football-frenzy-2704693).*

## Story

This time of the year brings an increased number of food gatherings, meaning a frenzy for pizza operators. Toppers Pizza gets prepped beforehand, knowing the football tailgates and the holiday season are going to increase the number of delivery orders that come through their system.

"On game days for stores on large college campuses we can see a 100 percent or more increase in Saturday sales versus a typical Sunday," Mac Malchow, Director of National Marketing & Menu Innovation at Toppers Pizza told Pizzamarketplace.com. "You need all hands on deck during those big orders."

Toppers Pizza makes sure to staff more drivers before and during games.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu innovation (topic)
- Toppers Pizza (company)
- holiday season (topic)
- Mac Malchow (person)
- delivery orders (topic)
- football tailgates (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/pizzamarketplacecom-toppers-pizza-delivering-during-annual-football-frenzy-2704693). Summarized by Burnaze (https://burnaze.com/article/2eb2f094-588b-4b66-8fbf-ecb6a9e76b29).