---
title: "Wall Street Journal: Google Profits Surge as Demand for Advertisements Grows"
url: https://burnaze.com/article/2eb8da76-6302-4c7d-b1ad-e209c7f9e8da
source: "1851 Franchise"
original_url: https://1851franchise.com/wall-street-journal-google-profits-surge-as-demand-for-advertisements-grows-5353
category: "Finance"
topics: ["Finance & M&A","Marketing"]
published: 2016-07-29T15:10:00.000Z
modified: 2026-11-01T04:12:50.222Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/281c2fa0aafc67b94924294307129e087831160729085614.jpg
---

# Wall Street Journal: Google Profits Surge as Demand for Advertisements Grows

**TL;DR:** Google parent Alphabet Inc. reported a 24% surge in quarterly profit, driven by growth in advertising demand on its search engine and other products. Revenue rose 21% to $21.5 billion in the second quarter, beating analysts' estimates.

*originally published in 1851 Franchise on 2016-07-29. [Read the original](https://1851franchise.com/wall-street-journal-google-profits-surge-as-demand-for-advertisements-grows-5353).*

## Story

Google parent Alphabet Inc. said quarterly profit soared 24%, the second internet giant in two days to report blockbuster earnings driven by consumers’ rapid shift to mobile devices.

Alphabet said growth continued as companies bought more ads on its search engine and other products, while users increasingly clicked on those ads. Revenue, fueled by Google’s advertising business, rose 21% to $21.5 billion in the second quarter from a year ago, beating analysts’ average estimate of $20.76 billion.

The rise of smartphones has put internet-connected computers in the pockets of more than a billion people world-wide, leading to a surge in internet use—and a major boost to the bottom lines of tech giants such as Google and Facebook Inc. As consumers use the companies’ wildly popular free services more, Google and Facebook can sell more ads to companies trying to reach those users.

“The strength of the quarter is about mobile,” Google Chief Executive Sundar Pichai said Thursday. “Our investment in mobile now underlines everything that we do today, from search and YouTube to Android and advertising.”

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Google (company)
- quarterly earnings (topic)
- Alphabet Inc. (company)
- tech giants (topic)
- mobile devices (topic)
- advertising growth (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/wall-street-journal-google-profits-surge-as-demand-for-advertisements-grows-5353). Summarized by Burnaze (https://burnaze.com/article/2eb8da76-6302-4c7d-b1ad-e209c7f9e8da).