--- title: "Senior Care Authority 2024 National Conference: Celebrating Growth, Innovation, and Franchisee Success" url: https://burnaze.com/article/2f010532-5590-46f4-9d81-c9f4354047e2 source: "1851 Franchise" original_url: https://1851franchise.com/inside-the-senior-care-authority-2025-national-conference-a-celebration-of-growth-and-innovation-in-clearwater-florida-2728543 category: "Home care" industry: "Senior Care" segment: "Home care" published: 2025-02-11T19:14:17.000Z modified: 2026-11-01T01:02:21.327Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/da53e740f77acfec2c7d65b3fe3a526b6122.jpg --- # Senior Care Authority 2024 National Conference: Celebrating Growth, Innovation, and Franchisee Success **TL;DR:** Senior Care Authority held its 2024 National Conference, where franchisees learned about digital marketing and AI solutions to improve their business. The conference also recognized outstanding franchisees, including Travis Drake and Marti James as Franchisee of the Year. *originally published in 1851 Franchise on 2025-02-11. [Read the original](https://1851franchise.com/inside-the-senior-care-authority-2025-national-conference-a-celebration-of-growth-and-innovation-in-clearwater-florida-2728543).* ## Key facts - Senior Care Authority held its 2024 National Conference - Franchisees learned about digital marketing and AI solutions - Travis Drake and Marti James were named Franchisee of the Year ## Story The Senior Care Authority (SCA) community came together January 10-13, 2025, for its highly anticipated National Conference. This year’s event provided franchisees, leadership and industry experts with an opportunity to connect and celebrate the ongoing mission of providing compassionate, expert guidance to families navigating care decisions for older family members. The conference agenda was packed with insightful discussions, industry-leading panels and networking opportunities. Attendees participated in roundtable discussions covering essential topics such as compassion in business and how AI is shaping the future of franchise operations. These sessions encouraged open dialogue and collaboration among franchisees, reinforcing SCA’s commitment to continuous improvement. One of the standout sessions, **Merging the Mission and the Model** led by President and Chief Operating Officer Mark Molnar, explored how franchisees can align their passion for senior care with sustainable business growth. Meanwhile, the **If I Knew Then What I Know Now** panel, moderated by Adam Flattau, featured seasoned franchisees David Stamberg, Travis Drake, Mike Kearney and Don Minter, sharing valuable lessons learned in their years of experience of SCA business ownership. ## Franchisee Success Stories A forward-thinking session about the future of memory care, offered by expert speaker **Gary Johnson**, delved into the foundation of the **Montessori Method** and its application in improving philosophical and practical approaches to caring for people with cognitive impairment and dementia. This was especially poignant to this audience, who have seen firsthand the increase in people living with dementia and the need for better care strategies. To further shine a light on an aspect of cognitive decline often not seen, two couples facing the challenges of a partner with dementia, generously spoke to the group about their experience, insights, and thoughts about the future. **“What Is It Like to Live with Dementia”** was a stand out moment in the Conference. One focus of this year’s conference was the power of digital marketing to elevate brand awareness and engagement. The session **Building Momentum Together: Digital Marketing as a Catalyst for Growth** highlighted strategies to enhance SCA’s online presence. Franchisees learned how to compete with industry giants through targeted paid campaigns, strategic SEO and AI-powered business development tools. ## Digital Marketing Strategies SCA also introduced AI-driven and other solutions aimed at increasing conversion rates and improving customer engagement. With data showing that responding to leads within five minutes increases conversions ninefold, the implementation of AI business development agents was a hot topic. Attendees were given a first look at how these tools will shape franchise growth in 2025 and beyond. As always, a major highlight of the Conference was the presentation of the 2024 Franchisee of the Year and Rookie of the Year awards, recognizing outstanding achievements and contributions within the SCA network. - **Franchisee of the Year:** Travis Drake and Marti James (Ogden, Utah) - **Rookie of the Year:** Melanie DiNicola (New Haven County, Connecticut) ## Awards and Recognition “These franchisees embody the heart of what Senior Care Authority stands for,” said Marcy Baskin, Senior Vice President of franchise support and training. “Their compassion, expertise and dedication to their client families exemplify our mission to provide guidance through critical decisions with confidence and integrity. We are so proud to honor their contributions and celebrate their success.” The conference also featured an inspiring conversation between Senior Care Authority Founder Frank Samson, and Dr. Jay Olshansky, providing a thought-provoking discussion on aging and longevity. The event concluded with the always popular **Ask the Experts** panel, where attendees engaged directly with top performing franchisees to discuss challenges and strategies for continued success. As Senior Care Authority looks ahead, the 2025 National Conference reinforced its mission of guiding families through the challenges of elder care with confidence and compassion. The shared insights, new tools and strengthened relationships will empower franchisees to continue making a meaningful impact in their communities. ## Entities - 1851 Franchise (publication) - Senior Care (sector) - senior care (topic) - digital marketing (topic) - franchisee success (topic) - franchise conference (topic) - Senior Care Authority (company) - Frank Samson (person) - Marcy Baskin (person) - ai solutions (topic) - Mark Molnar (person) - Adam Flattau (person) --- Originally reported by 1851 Franchise (https://1851franchise.com/inside-the-senior-care-authority-2025-national-conference-a-celebration-of-growth-and-innovation-in-clearwater-florida-2728543). Summarized by Burnaze (https://burnaze.com/article/2f010532-5590-46f4-9d81-c9f4354047e2).