---
title: "Dickey’s Barbecue Pit Scores Record-Breaking Labor Day Sales"
url: https://burnaze.com/article/2f021c0a-0652-45d9-988f-1e53893f88b9
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200910_dickeys_barbecue_pit_scores_recordbreaking_labor_day_sales.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
topics: ["Operations"]
published: 2020-09-10T12:00:00.000Z
modified: 2026-11-01T22:33:21.360Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Dickey’s Barbecue Pit Scores Record-Breaking Labor Day Sales

**TL;DR:** Dickey's Barbecue Pit saw a record-breaking Labor Day with a 14.3% increase in year-over-year sales and a 492% increase in dine-in sales. The brand's digital sales accounted for 30% of total sales for the holiday, with an 80% increase in digital sales over the prior year.

*originally published in Franchising.com on 2020-09-10. [Read the original](https://www.franchising.com/news/20200910_dickeys_barbecue_pit_scores_recordbreaking_labor_day_sales.html).*

## Story

DALLAS - Dickey’s Barbecue Pit is celebrating its most successful Labor Day in brand history with a remarkable 14.3%. increase in year-over-year sales.

Despite their dining rooms around the country all operating lower mandated capacities over Labor Day weekend, the Texas-style barbecue brand saw its biggest spike in dining room sales since March. During the three-day weekend, Dickey’s dine-in check count was up 492% compared to the brand’s lowest day in March.

In addition, this year was also the most digitally driven Labor Day on record with digital sales accounting for 30% of total sales for the holiday and an 80% increase in digital sales over the prior year. Overall digital checks increased by 5.27% and digital net sales increased by 6.89%. Additionally, Dickey’s average digital check saw a 1.54% increase and its traditional check value increased by 4.14% month-over-month.

The nation’s largest barbecue brand’s total sales increased by 3.68% month-over-month from August to September and total catering increased by 16.71%.

“Barbecue is a summertime staple, and this holiday weekend we were thrilled to see such impressive sales around the country,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Whether it was ordered online, catered or for dine-in, we are encouraged so many people enjoyed our delicious, slow-smoked Texas-style barbecue together.”

To learn more, follow Dickey’s Franchise on Facebook, Instagram and Twitter. Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.

Dickey's Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by Travis Dickey. For the past 79 years, Dickey’s Barbecue Pit has served millions of guests Legit.

Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why they never say bbq. The Dallas-based, family-run barbecue franchise offers several slow-smoked meats and wholesome sides with 'No B.S.

(Bad Stuff)' included. The fast-casual concept has expanded worldwide with two international locations in the UAE and operates over 500 locations in 44 states. In 2016, Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list and was named a Top 500 Franchise by Entrepreneur in 2018.

Dickey's Barbecue Pit has also been recognized by Fox News, Franchise Times, The Wall Street Journal, QSR Magazine, Forbes Magazine and Nation’s Restaurant News. For more information, visit the Dickey’s Barbecue website.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Entrepreneur (publication)
- QSR Magazine (publication)
- Nation's Restaurant News (publication)
- Franchise Times (publication)
- Twitter (company)
- Forbes (company)
- FastCasual (publication)
- Dickey's Barbecue Pit (company)
- Google Play (company)
- Laura Rea Dickey (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20200910_dickeys_barbecue_pit_scores_recordbreaking_labor_day_sales.html). Summarized by Burnaze (https://burnaze.com/article/2f021c0a-0652-45d9-988f-1e53893f88b9).