---
title: "Friendly's Restaurants Hires Erich & Kallman as New Agency of Record"
url: https://burnaze.com/article/2f40d064-1a86-4fc5-b3fd-faeaede4fca3
source: "Franchising.com"
original_url: https://www.franchising.com/news/20211026_friendly39s_restaurants_hires_erich__kallman_as_new_agency_of_record.html
category: "Marketing"
industry: "Business Services"
segment: "Marketing"
topics: ["People"]
published: 2021-10-26T12:00:00.000Z
modified: 2026-11-01T02:25:19.501Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Friendly's Restaurants Hires Erich & Kallman as New Agency of Record

**TL;DR:** Friendly's Restaurants has hired Erich & Kallman as its new agency of record to handle creative marketing and media duties. Erich & Kallman will help create a new advertising campaign that captures the essence of the Friendly's brand.

*originally published in Franchising.com on 2021-10-26. [Read the original](https://www.franchising.com/news/20211026_friendly39s_restaurants_hires_erich__kallman_as_new_agency_of_record.html).*

## Story

“Friendly’s started as an ice cream shop more than 80 years ago and ice cream will always be the heart of the brand. It puts a smile on your face,” said David Ellis, who was appointed chief marketing officer at Friendly's Restaurants in June 2021. “We were looking for an agency that can bring that joy and happiness to life in a fun, memorable and distinctive way.

We’re excited to welcome Erich & Kallman to the Friendly’s family. Their strategic approach, creative ideas and integrated media planning will help to create a new advertising campaign that captures the essence of the iconic Friendly’s brand, in a contemporary new way.”

Erich & Kallman, a San Francisco-based independent advertising agency founded in 2016, is led by industry veterans Eric Kallman and Steven Erich. They work alongside brands such as Disney+, Hershey, Great Wolf Lodge, Lucid Motors and Meineke Car Care, among others.

“Friendly’s is an iconic American brand that is poised for transformative growth. We’re excited to partner with the impressive leadership team at Friendly’s and amplify the brand’s status as a beloved family-favorite for a new era,” said Steven Erich, Co-founder and President at Erich & Kallman.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- brand growth (topic)
- marketing campaign (topic)
- Hershey (company)
- Disney (company)
- Friendly's (company)
- Meineke (company)
- Great Wolf Lodge (company)
- agency of record (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20211026_friendly39s_restaurants_hires_erich__kallman_as_new_agency_of_record.html). Summarized by Burnaze (https://burnaze.com/article/2f40d064-1a86-4fc5-b3fd-faeaede4fca3).