---
title: "Wingstop Expands CMO’s Role to Chief Growth and Experience Officer"
url: https://burnaze.com/article/2f41de1c-88b4-4538-9091-33610334bd16
source: "1851 Franchise"
original_url: https://1851franchise.com/wingstop-expands-cmos-role-to-chief-growth-and-experience-officer-2709404
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Development & multi-unit","People"]
published: 2019-03-14T15:10:01.000Z
modified: 2026-11-01T02:35:15.649Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b21d58d02352465e6baf7ac1ad062b9e4970.jpg
---

# Wingstop Expands CMO’s Role to Chief Growth and Experience Officer

**TL;DR:** Wingstop expands CMO Maurice Cooper's role to chief growth and experience officer. Cooper will oversee end-to-end guest experience and lead revenue-driving initiatives for the franchise.

*originally published in 1851 Franchise on 2019-03-14. [Read the original](https://1851franchise.com/wingstop-expands-cmos-role-to-chief-growth-and-experience-officer-2709404).*

## Story

Wingstop is expanding CMO Maurice Cooper’s role into the new position chief growth and experience officer, according to a recent Nation’s Restaurant News article.

Cooper, who joined Wingstop as CMO last summer, will continue in his current role in addition to taking on the responsibilities of his new one, which includes overseeing end-to-end guest experience and leading revenue-driving initiatives for the franchise, according to the article.

Wingstop created the role of chief growth and experience officer amid a huge digital push for the brand. With approximately 25 percent of its revenue coming from digital sales, it stands to reason Cooper will work closely with Kevin Fish, SVP of digital, as the brand rolls out a new point-of-sale system and an updated website and mobile app experience.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Wingstop (company)
- guest experience (topic)
- digital sales (topic)
- cmo role expansion (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/wingstop-expands-cmos-role-to-chief-growth-and-experience-officer-2709404). Summarized by Burnaze (https://burnaze.com/article/2f41de1c-88b4-4538-9091-33610334bd16).