---
title: "FOX Business: The Massage Industry is Thriving as Businesses Begin to Reopen"
url: https://burnaze.com/article/2fb0a92b-68b3-4acb-83d0-9c9fe9840c68
source: "1851 Franchise"
original_url: https://1851franchise.com/fox-business-the-massage-industry-is-thriving-as-businesses-begin-to-reopen-2713356
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
published: 2020-06-23T14:09:16.000Z
modified: 2026-11-01T02:04:16.382Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9f0a7c750887e5438d7e42b18eb6921b3482.jpg
---

# FOX Business: The Massage Industry is Thriving as Businesses Begin to Reopen

**TL;DR:** The massage industry is thriving as businesses begin to reopen amid COVID-19, with Hand & Stone Massage and Facial Spa seeing a higher rate of conversion to its membership program. Hand & Stone has reopened 220 locations after closing all 465 units in North America in April.

*originally published in 1851 Franchise on 2020-06-23. [Read the original](https://1851franchise.com/fox-business-the-massage-industry-is-thriving-as-businesses-begin-to-reopen-2713356).*

## Story

As more stores and salons begin to reopen amid COVID-19 with new safety guidelines in place, the massage industry is thriving.

Todd Leff, CEO of Hand & Stone Massage and Facial Spa , tells FOX Business that the massage franchise is “seeing a higher rate of conversion to its membership program from new prospects than before the pandemic.”

In April, Hand & Stone closed all of its 465 units operating in North America, including the 31 locations in Canada. Currently, the massage franchise has been able to reopen 220 locations.

## Entities

- 1851 Franchise (publication)
- Beauty & Wellness (sector)
- covid-19 impact (topic)
- Hand & Stone (company)
- Fox Business (company)
- Todd Leff (person)
- reopening (topic)
- membership program (topic)
- industry recovery (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fox-business-the-massage-industry-is-thriving-as-businesses-begin-to-reopen-2713356). Summarized by Burnaze (https://burnaze.com/article/2fb0a92b-68b3-4acb-83d0-9c9fe9840c68).