---
title: "Snip-its Haircuts for Kids 'Unboxes’ a New In-Salon Activation with DreamWorks Animation’s new series Gabby’s Dollhouse"
url: https://burnaze.com/article/2ffc5e3c-d773-40b4-a89a-0468233d246e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210126_snipits_haircuts_for_kids_39unboxes_a_new_insalon_activation_with_dreamwork.html
category: "Hair & salon suites"
industry: "Beauty & Wellness"
segment: "Hair & salon suites"
published: 2021-01-26T12:00:00.000Z
modified: 2026-11-01T22:33:19.328Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Snip-its Haircuts for Kids 'Unboxes’ a New In-Salon Activation with DreamWorks Animation’s new series Gabby’s Dollhouse

**TL;DR:** Snip-its Haircuts for Kids is partnering with DreamWorks Animation's new series Gabby's Dollhouse, launching a multi-channel entertainment marketing promotion nationwide. The promotion will bring Gabby's Dollhouse to life within Snip-its salons through custom character themed hairstyles and add-ons, exclusive video content, and contest giveaways.

*originally published in Franchising.com on 2021-01-26. [Read the original](https://www.franchising.com/news/20210126_snipits_haircuts_for_kids_39unboxes_a_new_insalon_activation_with_dreamwork.html).*

## Story

Snip-its® announced today its upcoming multi-channel entertainment marketing promotion supporting the January 5, 2021 release of the Netflix original series Gabby’s Dollhouse from DreamWorks Animation. The promotion launches the week of January 26th in all its salons nationwide and runs through February 28, 2021.

Gabby's Dollhouse is a live-action/animated hybrid series from DreamWorks Animation that promotes personal growth, inspiring kids to turn their missteps and mistakes into something creative and beautiful. In each episode, Gabby unboxes a brand-new surprise and shares her excitement with her best friend, Pandy Paws, and takes everyone on the next great adventure inside her magical dollhouse.

The launch of this new Snip-its retail marketing promotion will bring Gabby’s Dollhouse to life within its salons through custom character themed hairstyles and add-ons, exclusive video content, and contest giveaways. Girls and boys will enjoy watching Gabby’s Dollhouse content in the salon while being serviced and end their haircut adventure with their own ‘unboxing’ of a free Gabby’s Dollhouse premium toys dispensed through their in-store Magic Boxes.

"Gabby's Dollhouse is filled with mini-worlds, irresistible kitty characters, and super fun adventures that play perfectly to the imaginations our kiddo clientele” said Jason Bakker, CEO of Snip-its Franchise Corp. “We’re excited to kick off 2021 with a partner like DreamWorks who shares our commitment to combining positive experiences and programming for children.”

In addition to in-store signage and POP displays, Snip-its is supporting the promotion with digital advertising, email marketing, social media, and giveaways in the communities they serve.

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- partnership (topic)
- Netflix (company)
- marketing promotion (topic)
- Snip-its (company)
- entertainment marketing (topic)
- in-salon activation (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210126_snipits_haircuts_for_kids_39unboxes_a_new_insalon_activation_with_dreamwork.html). Summarized by Burnaze (https://burnaze.com/article/2ffc5e3c-d773-40b4-a89a-0468233d246e).