---
title: "QSR Magazine: Mooyah Encourages Employees to Recognize Star Power"
url: https://burnaze.com/article/3016066b-1e16-41ea-9e79-9809f6d4fb87
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-mooyah-encourages-employees-to-recognize-star-power-2709588
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Operations"]
published: 2019-04-01T17:12:01.000Z
modified: 2026-11-01T22:34:14.760Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d706c83bdc71548bec9f5d578fb9b61c3962.jpg
---

# QSR Magazine: Mooyah Encourages Employees to Recognize Star Power

**TL;DR:** Mooyah Burgers, Fries & Shakes has implemented a 5-Star Service Program to increase online reviews and drive profitability at the franchisee level. The program has resulted in a 300 percent increase in 5-star Google reviews and improved employee retention.

*originally published in 1851 Franchise on 2019-04-01. [Read the original](https://1851franchise.com/qsr-magazine-mooyah-encourages-employees-to-recognize-star-power-2709588).*

## Story

As the dynamics of the restaurant industry continue to evolve in our tech-heavy world, MOOYAH Burgers, Fries & Shakes recognized the value of online reviews and put a plan in place to increase them in early 2019 in order to drive enhance profitability at the franchisee level. Recently, QSR Magazine wrote about MOOYAH's "5-Star Service Program", nothing that the number of 5-star Google reviews was up 300 percent from the same time last year and by rewarding team members through the program, employee retention is up too. “We've gotten really great feedback from team members, which we often don't hear,” Natalie Anderson-Liu, VP of Brand for MOOYAH, told QSR Magazine.

“We're getting tons of thank you emails from them, just for recognizing them and finding a way to connect with them in a way that matters to them, which is sometimes difficult. To be able to recognize those people who are working really hard and who are the heart of our brand is great.” Read more here.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- MOOYAH (company)
- Google (company)
- employee recognition (topic)
- franchisee profitability (topic)
- online reviews (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-mooyah-encourages-employees-to-recognize-star-power-2709588). Summarized by Burnaze (https://burnaze.com/article/3016066b-1e16-41ea-9e79-9809f6d4fb87).