---
title: "Cousins Subs® Launches April Round Up Campaign for Make It Better Foundation"
url: https://burnaze.com/article/3033d421-aa08-4708-8b29-00818af8783c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260402_cousins_subs_launches_april_round_up_campaign_for_make_it_better_foundation.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Marketing"]
published: 2026-04-02T12:00:00.000Z
modified: 2026-10-31T16:24:03.077Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Cousins Subs® Launches April Round Up Campaign for Make It Better Foundation

**TL;DR:** Cousins Subs launches its April Round Up Campaign to support the Make It Better Foundation, which addresses community needs in health and wellness, hunger, and youth education. The foundation recently awarded grants to four organizations supporting local communities.

*originally published in Franchising.com on 2026-04-02. [Read the original](https://www.franchising.com/news/20260402_cousins_subs_launches_april_round_up_campaign_for_make_it_better_foundation.html).*

## Story

Cousins Subs® announced today the return of its semi-annual Round Up Campaign in support of the Make It Better Foundation, which addresses community needs in health and wellness, hunger and youth education.

Throughout April, guests can round up their in-store check to the nearest dollar to support the foundation. Those ordering online or through the Cousins Subs mobile app can add to their order, with the option to give more by selecting multiple quantities.

“Our guests continue to show incredible generosity through the Round Up Campaign,” said Christine Specht, CEO of Cousins Subs. “Every contribution—no matter the size—helps us give back to the communities we call home.”

In addition, the Make It Better Foundation recently awarded grants to four organizations supporting local communities:

- **First Stage** received funding to provide Gold Field Trip Packages for underserved schools, offering classroom workshops and live theater experiences.

- **H.A.V.E.N Mission, Inc** received support to provide emergency assistance to veterans, active-duty military personnel and first responders.

- **Horwitz-DeRemer Planetarium** received funding to support a digital system upgrade that enhances STEM learning experiences.

- **Porchlight, Inc.** received support for its Gear Up for Success program, providing essential work supplies to individuals preparing to enter the workforce.

Since the Make It Better Foundation was established in 2013, Cousins Subs has donated to support local nonprofits, fund college scholarships, provide nutritious meals and invest in programs that promote community health and wellness.

## Entities

- Franchising.com (publication)
- QSR (sector)
- Cousins Subs (company)
- charity campaign (topic)
- community development (topic)
- Christine Specht (person)
- qsr fundraising (topic)
- foundation support (topic)
- Make It Better Foundation (company)
- First Stage (company)
- H.A.V.E.N Mission, Inc (company)
- Horwitz-DeRemer Planetarium (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260402_cousins_subs_launches_april_round_up_campaign_for_make_it_better_foundation.html). Summarized by Burnaze (https://burnaze.com/article/3033d421-aa08-4708-8b29-00818af8783c).