---
title: "Franchise Leaders Rank Their Greatest Challenges for 2023"
url: https://burnaze.com/article/30516a36-70c6-4306-b0ec-4d5d74efddec
source: "Franchising.com"
original_url: https://www.franchising.com/articles/franchise_leaders_rank_their_greatest_challenges_for_2023.html
author: "Eddy Goldberg"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Development & multi-unit"]
published: 2022-12-01T08:00:00.000Z
modified: 2026-11-01T01:04:16.794Z
image: https://imgs.franchising.com/art/articles/7224_plate.jpg
---

# Franchise Leaders Rank Their Greatest Challenges for 2023

**TL;DR:** Franchise leaders ranked franchisee profitability and labor concerns as their greatest challenges for 2023 at the Franchise Leadership & Development Conference. Approximately 50 CEO Summit attendees responded to the survey.

*By Eddy Goldberg, originally published in Franchising.com on 2022-12-01. [Read the original](https://www.franchising.com/articles/franchise_leaders_rank_their_greatest_challenges_for_2023.html).*

## Story

At this fall’s Franchise Leadership & Development Conference in Atlanta, we surveyed approximately 50 CEO Summit attendees, asking them: “As a franchise CEO, president, and/or founder, please select your Top 2 Greatest Challenges.” Franchisee profitability led the responses, followed closely by two employment related concerns: location labor and corporate talent. We’ve included all the responses, assigning a value of “2” for their top choice and “1” for their second choice.

Here’s what’s keeping franchise leaders up at night.

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- Multi-Unit (company)
- Eddy Goldberg (person)
- franchisee profitability (topic)
- franchise challenges (topic)
- labor concerns (topic)

---
Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/franchise_leaders_rank_their_greatest_challenges_for_2023.html). Summarized by Burnaze (https://burnaze.com/article/30516a36-70c6-4306-b0ec-4d5d74efddec).