---
title: "Pizza vending at Ontario university goes viral"
url: https://burnaze.com/article/306851fc-939e-4f16-9f8e-0910efe4845c
source: "Pizza Marketplace"
original_url: https://www.vendingtimes.com/news/pizza-vending-at-ontario-university-goes-viral/
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2026-04-23T10:00:00.000Z
modified: 2026-10-31T13:16:08.595Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Pizza vending at Ontario university goes viral

**TL;DR:** PizzaForno's automated vending unit at the University of Guelph in Ontario has seen increased student engagement and sales after installing customer-facing cameras, with viral videos of customers waiting for their orders. The footage has garnered hundreds of thousands of views and led to a surge in sales and frequent sellouts.

*originally published in Pizza Marketplace on 2026-04-23. [Read the original](https://www.vendingtimes.com/news/pizza-vending-at-ontario-university-goes-viral/).*

## Story

A pizza vending machine at the University of Guelph in Ontario is attracting renewed attention after operators installed a camera that captures customers while they wait for their orders, according to a CTV News report.

The PizzaForno machine, which has served students for several years, records short clips during the roughly three-minute cooking time, revealing a range of spontaneous behavior from late-night customers.

The footage has quickly gained traction online, with clips showing students dancing, performing music, and interacting playfully while waiting for their food. Operators said one standout moment involved a group performing a song with instruments, highlighting the creative energy surrounding the machine. What began as a simple social media experiment has rapidly expanded, garnering hundreds of thousands of views in just weeks.

The viral content has translated into increased demand, with operators reporting a surge in sales and frequent sellouts. Weekly contests tied to the videos, offering free pizza as a prize, have further encouraged participation and boosted the machine's growing popularity.

## Entities

- QSR (sector)
- Pizza Marketplace (publication)
- social media campaign (topic)
- viral marketing (topic)
- university expansion (topic)
- PizzaForno (company)
- University of Guelph (location)
- pizza vending (topic)

---
Originally reported by Pizza Marketplace (https://www.vendingtimes.com/news/pizza-vending-at-ontario-university-goes-viral/). Summarized by Burnaze (https://burnaze.com/article/306851fc-939e-4f16-9f8e-0910efe4845c).