---
title: "Orangetheory Fitness Muscles in on Canada"
url: https://burnaze.com/article/30b7ead5-30e1-48ba-a47b-34793894c430
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/orangetheory-fitness-muscles-in-on-canada
author: "Global Franchise Team"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2018-03-02T11:06:00.000Z
modified: 2026-11-01T22:32:58.570Z
image: https://images.unsplash.com/photo-1534438327276-14e5300c3a48?w=1600&q=80&auto=format&fit=crop
---

# Orangetheory Fitness Muscles in on Canada

**TL;DR:** Orangetheory Fitness is expanding in Canada with three new franchises on Toronto's Yonge Street, aiming to have over 100 units by the end of 2018. The company attributes its success to its members, who act as unofficial ambassadors.

*By Global Franchise Team, originally published in Global Franchise on 2018-03-02. [Read the original](https://www.global-franchise.com/news/orangetheory-fitness-muscles-in-on-canada).*

## Story

1. News

2. Orangetheory Fitness Muscles in on Canada

Toronto’s Yonge Street is to play host to three new Orangetheory Fitness franchises. The company already operates more than 70 fitness studios nationwide and expects to have opened over 100 units – mainly in Ontario and Quebec – by the end of 2018.

Hifa Maleki, vice-president (VP) of franchise development and operations for Orangetheory Canada said, “The tremendous success we’ve had stems from entering the market at just the right time. We really owe the credit of our wildly successful past few years to our members. On average, they visit the studio two to three times per week and act as unofficial ambassadors. In fact, 95 per cent of our franchisees were members first.

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## Entities

- unit expansion (topic)
- Fitness (sector)
- Global Franchise (publication)
- international expansion (topic)
- fitness industry (topic)
- canada (location)
- James Fell (person)
- Orangetheory Fitness (company)
- master franchise investment (topic)

---
Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/orangetheory-fitness-muscles-in-on-canada). Summarized by Burnaze (https://burnaze.com/article/30b7ead5-30e1-48ba-a47b-34793894c430).