--- title: "24 Hour Fitness Rolls Out Budget-Friendly Pilates Format, Citing High Demand" url: https://burnaze.com/article/30d91d24-a343-4c24-ba91-20e3a9d7cb93 source: "Athletech News" original_url: https://athletechnews.com/24-hour-fitness-budget-friendly-pilates-reformer24/ author: "Ani Freedman" category: "Boutique fitness" industry: "Fitness" segment: "Boutique fitness" published: 2025-11-17T20:35:56.000Z modified: 2026-10-31T16:35:57.316Z image: https://athletechnews.com/wp-content/uploads/2025/04/Burbank-1-e1755807338203.webp --- # 24 Hour Fitness Rolls Out Budget-Friendly Pilates Format, Citing High Demand **TL;DR:** 24 Hour Fitness is introducing a new reformer pilates format called Reformer24 to its Southern California clubs, positioning it as a pilot program for a more affordable version of the popular modality. The program utilizes existing gym space and virtual classes in a hybrid model that makes the workouts more cost-effective. *By Ani Freedman, originally published in Athletech News on 2025-11-17. [Read the original](https://athletechnews.com/24-hour-fitness-budget-friendly-pilates-reformer24/).* ## Story National gym chain 24 Hour Fitness is introducing a new reformer pilates format to its Southern California clubs, positioning it as a pilot program for a more affordable version of the popular modality. The program, called “Reformer24,” utilizes existing gym space and virtual classes in a hybrid model that makes the workouts more cost-effective, according to 24 Hour Fitness. It first debuted at 24 Hour’s Anaheim Hills location this month, with the operator planning to introduce it to its Balboa and Costa Mesa spots in December. “Pilates is one of the most effective, low-impact workouts you can do, but accessibility has always been the barrier,” said 24 Hour Fitness vice president of club operations and services David Roth. “We’re excited to make high-quality reformer training available to more people, in an environment that’s convenient, welcoming and inclusive.” Members will have access to a private room with reformer machines and on-demand kiosk classes. The over 800 class offerings range from beginner to advanced, with the choice of 20 different categories such as pre and post-natal, physio-led and body-part specific classes. The Reformer24 spaces are a feature of the fitness brand’s overall push to add more premium workout areas, additional recovery offerings and connected fitness equipment. Earlier this year, 24 Hour Fitness also launched its Recover24 and PremiumFit24 zones, which included Hyperice Normatec compression therapy and intelligent training machines with built-in tutorials, personalized progression programs and workout tracking. The gym brand is also embarking on a multi-year remodel of clubs throughout California and Texas to enhance overall member experience, with improved workout spaces and more robust gym offerings. 24 Hour’s Pilates push comes as demand rises for the modality. An October report found that the combined Pilates and yoga studio market is expected to reach $521 billion in the next decade. ## Entities - Fitness (sector) - Athletech News (publication) - gym expansion (topic) - Ani Freedman (person) - 24 Hour Fitness (company) - fitness services (topic) - Hyperice (company) - budget-friendly options (topic) - pilates format (topic) --- Originally reported by Ani Freedman, Athletech News (https://athletechnews.com/24-hour-fitness-budget-friendly-pilates-reformer24/). Summarized by Burnaze (https://burnaze.com/article/30d91d24-a343-4c24-ba91-20e3a9d7cb93).