---
title: "Farmer Boys Launches First Strong Man Scoop Off Challenge"
url: https://burnaze.com/article/310c5ff4-98eb-45be-bf4a-a2599ed92e1e
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/farmer-boys-launches-first-strong-man-scoop-off-challenge/
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2026-07-13T19:33:08.000Z
modified: 2026-10-31T13:16:12.259Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Farmer Boys Launches First Strong Man Scoop Off Challenge

**TL;DR:** Farmer Boys is hosting its first-ever Strong Man Scoop Off Challenge event on July 18 at participating locations, where guests can try to scoop as much Thrifty Ice Cream as possible in 30 seconds. The challenge is a fun, hands-on way for guests to experience the craft of making hand-scooped shakes.

*originally published in QSR Magazine on 2026-07-13. [Read the original](https://www.qsrmagazine.com/news/farmer-boys-launches-first-strong-man-scoop-off-challenge/).*

## Story

Farmer Boys is inviting guests to put their strength to the test during its first-ever Strong Man Scoop Off Challenge event taking place on Saturday, July 18, from 2:00 to 4:00 p.m. at participating Farmer Boys locations.

Known for its hand-scooped shakes made with premium Thrifty Ice Cream, Farmer Boys is giving guests the opportunity to experience firsthand just how much effort goes into every shake. With any purchase, guests can step up to the scoop station and try to scoop as much Thrifty Ice Cream as possible in 30 seconds. Each participant’s total will be measured and added to an in-store scoreboard, and guests will get to take home the ice cream they scoop.

“Our hand-scooped shakes have become a guest favorite, but most people don’t realize how much effort goes into making each one,” said Mark Hardison, chief marketing officer at Farmer Boys. “The Scoop Off Challenge gives guests a fun, hands-on way to experience that craft for themselves while enjoying a memorable summer moment at their local Farmer Boys.”

The challenge is all in good fun, with participants earning bragging rights, a spot on the in-store scoreboard, and the ice cream they scoop.

- California Bakersfield – Merle Haggard Dr. Baldwin Park – Merced Ave. Clovis – W. Herndon Ave. Commerce – Telegraph Rd. Fullerton – S. Placentia Ave. Hesperia – Main St. Huntington Beach – Edinger Ave. Lodi – W. Kettleman Ave. Los Angeles – Hollywood Blvd. Moreno Valley – Pigeon Pass Rd. Ontario – E. Francis St. Perris – Cajalco Expwy. Riverside – Van Buren & Orange Terrace Walnut – S. Brea Canyon Rd.

To learn more, view the menu, or find a location near you, visit www.farmerboys.com and follow @FarmerBoysFood on Instagram and Facebook, and @FarmerBoys on X.

## Entities

- QSR (sector)
- QSR Magazine (publication)
- Farmer Boys (company)
- event marketing (topic)
- ice cream promotion (topic)
- Mark Hardison (person)
- Thrifty Ice Cream (company)
- in store challenge (topic)

---
Originally reported by QSR Magazine (https://www.qsrmagazine.com/news/farmer-boys-launches-first-strong-man-scoop-off-challenge/). Summarized by Burnaze (https://burnaze.com/article/310c5ff4-98eb-45be-bf4a-a2599ed92e1e).