---
title: "QSR Magazine: Sonic Seeks More Differentiated Value Promotions"
url: https://burnaze.com/article/31212d9f-5377-463e-a223-c83c1d60d8e7
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-sonic-seeks-more-differentiated-value-promotions-2704611
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2017-10-17T14:09:47.000Z
modified: 2026-11-01T02:52:15.269Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/48b312d266c5a954c846447eb2f859954219.jpg
---

# QSR Magazine: Sonic Seeks More Differentiated Value Promotions

**TL;DR:** Sonic is shifting its focus from deep discounting to promoting unique products, and has eliminated 17 items from its menu. The brand aims to highlight its higher-quality differentiated products to drive loyalty and improve customer service.

*originally published in 1851 Franchise on 2017-10-17. [Read the original](https://1851franchise.com/qsr-magazine-sonic-seeks-more-differentiated-value-promotions-2704611).*

## Story

Sonic has decided to steer away from deep discounting of its products. According to a recent article in QSR Magazine, the brand has shifted its focus to promoting products that are more unique to the company in order to entice customers.

“Unlike just large bundled offers, our view was that these types of promotions highlight our higher-quality differentiated products," said CEO Clifford Hudson. " And as a result, as customers use them, they are more likely to drive loyalty, more likely to ensure that our drive-ins are able to offer guests better service because of the nature of those products, the core menu items that operators have been delivering for decades.”

Along with this new focus, the brand has eliminated 17 items from its menu and is working to develop healthier items to appeal to consumers.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- QSR Magazine (publication)
- Sonic (company)
- product development (topic)
- value promotions (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-sonic-seeks-more-differentiated-value-promotions-2704611). Summarized by Burnaze (https://burnaze.com/article/31212d9f-5377-463e-a223-c83c1d60d8e7).