---
title: "Franchise Today: Youth Athletes United Is Building Life's Lessons Through Sports"
url: https://burnaze.com/article/3149918f-2a91-49c4-8f79-dc5a1ee7198d
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-today-youth-athletes-united-is-building-lifes-lessons-through-sports-2719446
category: "Education & Childcare"
industry: "Education & Childcare"
published: 2022-08-20T07:02:35.000Z
modified: 2026-11-01T02:11:53.792Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/cf73849efcd87cd7ed93bab9dee7539e7282.jpg
---

# Franchise Today: Youth Athletes United Is Building Life's Lessons Through Sports

**TL;DR:** Youth Athletes United aims to impact the lives of over one million children through its family of brands centered on child enrichment through youth sports. The company has 200-plus locations across its five core brands, including Amazing Athletes and Soccer Stars.

*originally published in 1851 Franchise on 2022-08-20. [Read the original](https://1851franchise.com/franchise-today-youth-athletes-united-is-building-lifes-lessons-through-sports-2719446).*

## Story

Youth Athletes United has earned trust in each community they touch by building a family of brands all centered upon child enrichment through youth sports. The brand's overarching mission is to help the world understand that everyone is an athlete and ultimately impact the lives of over one million children. Co-founder and President John Erlandson say their flexible, mobile business model helps bring unique sporting experiences to kids in their communities.

"There is a never-ending demand to keep kids active, busy and entertained," says Erlandson. “Just because the school is shut down doesn't mean you can't bring the content to kids in a different place; all you need is a little grass.”

The company was established by pairing Amazing Athletes and Soccer Stars youth sports and activities brands. Under its umbrella today and across all five of its core brands, Youth Athletes United boasts some 15–20 years of success and a total of 200-plus locations. Listen to the full podcast here at Franchise Today.

## Entities

- 1851 Franchise (publication)
- franchise expansion (topic)
- Education & Childcare (sector)
- youth sports (topic)
- child enrichment (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-today-youth-athletes-united-is-building-lifes-lessons-through-sports-2719446). Summarized by Burnaze (https://burnaze.com/article/3149918f-2a91-49c4-8f79-dc5a1ee7198d).