--- title: "CIPS 2026 at 30: Looking Beyond Scale" url: https://burnaze.com/article/31688c05-0dc2-4cd7-8cf9-bc1cd2a2a3f2 source: "Pets+ Magazine" original_url: https://petsplusmag.com/cips-2026-at-30-looking-beyond-scale/ author: "Press Releases" category: "Pets" industry: "Pets" published: 2026-07-01T20:51:23.000Z modified: 2026-10-31T13:16:10.698Z image: https://petsplusmag.com/wp-content/uploads/2026/07/CIPS2025_1.jpg --- # CIPS 2026 at 30: Looking Beyond Scale **TL;DR:** The 30th China International Pet Show (CIPS 2026) will be held in Guangzhou, covering 120,000 square meters with over 1,400 exhibitors and 80,000 professional visitors from 120+ countries. The show reflects the evolution of global pet supply chains and the shifting retail landscape. *By Press Releases, originally published in Pets+ Magazine on 2026-07-01. [Read the original](https://petsplusmag.com/cips-2026-at-30-looking-beyond-scale/).* ## Key facts - CIPS 2026 covers 120,000 square meters - 1,400 exhibitors from 120+ countries - 80% of exhibitors have international trade capabilities ## Story (PRESS RELEASE) When the 30th China International Pet Show (CIPS 2026) opens in Guangzhou from 12 to 15 November, it will mark more than an anniversary. More than a milestone, the 2026 edition reflects how both the show and the global pet business have changed over the past three decades. As supply chains continue to shift and retail channels become more fragmented, companies are becoming more selective about suppliers, product positioning and long-term partnerships. Trade shows are evolving as well—from product display platforms into spaces where buyers and suppliers compare capabilities, assess market direction and make business decisions. The 2026 edition will cover **120,000 square meters** and bring together more than **1,400 exhibitors** and over **80,000 professional visitors** from **120+ countries and regions**. Scale remains important, but what increasingly matters is the structure behind it. ## Exhibitor and visitor numbers CIPS continues to bring together suppliers across dogs and cats, aquatics, reptiles, small pets, exotics and birds. More than **80%** of exhibitors—including companies such as **Wanpy, Petstar, COLLAR, Ethical Products, EHEIM and Tetra**—are expected to have integrated design, R&D and manufacturing capabilities. This matters as buyers look for suppliers that offer not only production capacity, but also product adaptability and smoother collaboration. For buyers, product discovery remains important, but supplier evaluation and sourcing efficiency are becoming just as central. More than **40 concurrent activities** will take place during CIPS 2026, including conferences, competitions, showcases and other industry events. This reflects a broader shift in buyer behaviour: companies are increasingly looking not only at products, but also at the market context behind them—why demand is changing and where new opportunities may emerge. ## Conventions and industry events One key highlight is the **2nd CIPS International Pet Industry Convention (CIPIC)**, which will be held on **11 November**, one day before the show opens. Under the theme **“Renewal: Toward Shared Growth”**, CIPIC has been upgraded into an executive-level closed meeting for core decision-makers across the pet supply chain. Discussions will focus on changes in global supply chains, evolving collaboration between brands, manufacturers and channels, and how stronger long-term partnerships may shape the next stage of growth. Aquatics forms another major pillar of the 2026 edition. The **3rd Aquatic Industry Convention**, co-organized with **Ornamental Fish International (OFI)**, will be held under the theme **“Transforming the Aquarium Industry: Data, Technology and Retail Innovation.”** Topics will range from global trade dynamics and emerging markets to AI-driven aquaculture, social media-led demand and new omnichannel retail models. The program will also include the **OFI Global Aquarium Retail Awards**, adding a stronger retail and commercial perspective to the discussions. Together, these discussions reflect a broader reality: market insight is becoming increasingly tied to commercial decision-making. ## Innovation and sustainability Innovation and sustainability offer another lens of where the market is heading. As product cycles shorten and new launches accelerate, identifying meaningful innovation is becoming more challenging for buyers. The **CIPS Innovation Award** has been significantly upgraded for 2026, with a more structured approach to innovation assessment across pet and aquarium categories. Together with the **NEWⁿ New Product Showcase Zone**, it helps buyers navigate new launches more clearly. The focus is not simply on novelty, but on products that demonstrate clear technical improvement, practical value and market relevance. Sustainability is also evolving in a similar direction, with clearer standards and more measurable benchmarks. The 4th **“Green Paw Prints, Love For Earth”** initiative will feature an expanded showcase for exhibitors focused on lower-impact production and responsible sourcing. Since its launch in 2023, participation in the initiative has grown more than **fivefold**, with overseas exhibitors joining for the first time in 2025—reflecting broader industry engagement with measurable sustainability practices. Selection is based on practical criteria such as carbon reduction, eco-friendly materials and waste reduction. Thirty editions in, CIPS is no longer defined only by size. Its role increasingly lies in bringing together sourcing, market insight and industry dialogue in one place—reflecting a broader shift in what trade shows are expected to deliver. ## Entities - Pets (sector) - sustainability (topic) - pet industry (topic) - Pets+ Magazine (publication) - supply chain (topic) - trade show (topic) - retail landscape (topic) - Guangzhou (location) - COLLAR Company (company) - CIPS (company) - Wanpy (company) - Petstar (company) --- Originally reported by Press Releases, Pets+ Magazine (https://petsplusmag.com/cips-2026-at-30-looking-beyond-scale/). Summarized by Burnaze (https://burnaze.com/article/31688c05-0dc2-4cd7-8cf9-bc1cd2a2a3f2).