---
title: "EverSmith Brands Welcomes Michael Abramson as COO"
url: https://burnaze.com/article/317532f2-a697-4165-b2dd-415c9be2398c
source: "Franchise Wire"
original_url: https://www.franchisewire.com/eversmith-brands-welcomes-michael-abramson-as-coo/
author: "Haley Cafarella"
category: "Business Services"
industry: "Business Services"
topics: ["Finance & M&A","People"]
published: 2026-07-27T19:30:00.000Z
modified: 2026-10-31T13:16:11.694Z
image: https://www.franchisewire.com/wp-content/uploads/2026/07/Michael-Abramson-1.jpg
---

# EverSmith Brands Welcomes Michael Abramson as COO

**TL;DR:** EverSmith Brands has appointed Michael Abramson as chief operating officer, utilizing his 20 years of leadership experience to oversee operations across its multi-brand portfolio. Abramson will focus on building consistency and standardizing unit economics to drive franchise owner profitability and platform growth.

*By Haley Cafarella, originally published in Franchise Wire on 2026-07-27. [Read the original](https://www.franchisewire.com/eversmith-brands-welcomes-michael-abramson-as-coo/).*

## Story

EverSmith Brands, a business-to-business franchise platform focused on commercial services, has named Michael Abramson chief operating officer. Abramson utilizes more than 20 years of leadership experience with franchises, including Xponential Fitness, Waxxpot and D1 Training, to oversee operations across EverSmith Brands’ entire portfolio.

“EverSmith is a rare kind of platform. It brings together strong commercial service brands under one operating roof, with the backing to keep building,” Abramson said. “That combination is what drew me in. I have spent my career in multi-brand franchising, and I believe the next decade of value in this space comes from operating discipline applied across a portfolio, not just inside a single brand. EverSmith is built for exactly that.”

Abramson said he looks forward to building consistency across the EverSmith Brands portfolio. “When you standardize unit economics and hold every brand to the same operating discipline, you give franchise owners a clearer path to profitability and make the whole platform stronger. That is the work I find most rewarding,” he said.

“I am also excited about national account growth and the next phase of multi-brand expansion. There is a real opportunity to grow commercial revenue for our owners and to bring new brands into the system the right way. I am a coach at heart, so developing brand leaders and growing talent from within is the part of the job that keeps me energized,” he said. “If we keep franchisee success at the center, growth follows. That is the model I want EverSmith to be known for.”

Justin Ghadery, CEO of EverSmith Brands, praised Abramson’s ability to scale and strengthen franchise systems. “His experience leading large, multi-brand franchise organizations and his deep understanding of operational excellence make him an ideal addition to our leadership team. As we continue investing in our brands and franchisees, Michael’s leadership will be instrumental in helping us execute our long-term growth strategy,” Ghadery said.

Backed by The Riverside Company, EverSmith Brands is a platform of B2B franchised brands in the commercial facilities sector. These concepts include 1-Tom-Plumber, U.S. Lawns, The SEALS, Kitchen Guard, MilliCare, Prism Specialties Restoration and Clintar.

## Entities

- franchise growth (topic)
- Finance (sector)
- executive appointment (topic)
- Xponential Fitness (company)
- Franchise Wire (publication)
- Haley Cafarella (person)
- Riverside (investor)
- multi-brand franchising (topic)
- operational discipline (topic)
- EverSmith Brands (company)
- Justin Ghadery (person)
- Michael Abramson (person)

---
Originally reported by Haley Cafarella, Franchise Wire (https://www.franchisewire.com/eversmith-brands-welcomes-michael-abramson-as-coo/). Summarized by Burnaze (https://burnaze.com/article/317532f2-a697-4165-b2dd-415c9be2398c).