---
title: "Major Brand Collaboration Sees Razzamataz Students Perform at Hamleys"
url: https://burnaze.com/article/317b5281-61ea-45fd-af99-442a83890c28
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260218_major_brand_collaboration_sees_razzamataz_students_perform_at_hamleys.html
category: "Enrichment & STEM"
industry: "Education & Childcare"
segment: "Enrichment & STEM"
topics: ["Marketing"]
published: 2026-02-18T12:00:00.000Z
modified: 2026-10-31T16:38:15.238Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Major Brand Collaboration Sees Razzamataz Students Perform at Hamleys

**TL;DR:** Razzamataz students will perform at Hamleys, bringing the story of Matilda to life through showcases and workshops. The collaboration reflects a shared ethos between Razzamataz and Hamleys, promoting imagination, self-esteem, and creative thinking in young people.

*originally published in Franchising.com on 2026-02-18. [Read the original](https://www.franchising.com/news/20260218_major_brand_collaboration_sees_razzamataz_students_perform_at_hamleys.html).*

## Story

Inspired by the much-loved story of Matilda, Razzamataz students will perform vibrant showcases throughout the day, bringing the story’s themes of resilience, imagination and individuality to life. Following each performance, families will be invited to take part in immersive Matilda-themed workshops designed to encourage participation and creativity.

The workshops will feature four unique concepts, each exploring different elements of Matilda’s world through dance, drama and singing. Sessions have been carefully tailored to cater for a range of age groups, including younger children aged 3-5 and more advanced sessions for children aged 6-10.

Seeing the World Through Matilda’s Eyes invites children into a magical world where books inspire imagination and even the smallest voices can make a big impact. Meet the Characters and Outsmart Miss Trunchbull are playful sessions exploring the story’s colourful personalities, ending with a fun mission to outwit the formidable headmistress. When I Grow Up focuses on building life skills such as courage, kindness, perseverance and imagination, while Revolting Children is a high-energy movement workshop celebrating self-expression, confidence and individuality.

Razzamataz is well known for facilitating lots of performance opportunities for students that build confidence, encourage creativity and introduce children to new and exciting experiences. The performing arts remain a powerful tool in helping young people develop essential life skills that extend far beyond the stage.

The collaboration reflects a shared ethos with Hamleys, which is globally recognised for creating a magical, interactive world of play by bringing toys to life and delivering memorable experiences for families. This aligns closely with Razzamataz’s commitment to using performing arts as a vehicle to nurture imagination, self-esteem and creative thinking in young people.

"It is a real honour to partner with Hamleys to provide children and families with some half-term fun while introducing them to the wonderful world of performing arts,” says Denise Gosney, Managing Director and Founder of Razzamataz Theatre Schools. “We are passionate about creating opportunities that allow children to build confidence, express themselves creatively and discover new talents, and this collaboration allows us to do exactly that in a truly magical setting."

The event also highlights the exciting opportunities available to Razzamataz franchisees, who benefit from working alongside globally recognised and respected brands, providing memorable experiences for their students while strengthening community engagement.

Following the performances and workshops, families may also have the opportunity to enter a competition to win a year’s tuition at their local Razzamataz Theatre School.

## Entities

- Franchising.com (publication)
- franchise opportunities (topic)
- Education (sector)
- education (topic)
- brand collaboration (topic)
- Razzamataz (company)
- performing arts (topic)
- Denise Gosney (person)
- workshops (topic)
- Hamleys (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260218_major_brand_collaboration_sees_razzamataz_students_perform_at_hamleys.html). Summarized by Burnaze (https://burnaze.com/article/317b5281-61ea-45fd-af99-442a83890c28).