---
title: "Dispatch-Argus: Value-Conscious Population In The Quad-Cities Provides Opportunities For Growth With Checkers & Rally's"
url: https://burnaze.com/article/31864d34-d77d-4760-8037-48f0a89b8360
source: "1851 Franchise"
original_url: https://1851franchise.com/dispatch-argus-value-conscious-population-in-the-quad-cities-provides-opportunities-for-growth-with-checkers-rallys-4007
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2016-03-17T22:17:48.000Z
modified: 2026-11-01T12:59:50.773Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e3e95474b0197ec4c6a0ff66208771427185160317174548.jpeg
---

# Dispatch-Argus: Value-Conscious Population In The Quad-Cities Provides Opportunities For Growth With Checkers & Rally's

**TL;DR:** Checkers & Rally's plan to expand in the Quad-Cities area with 11 new restaurants, targeting value-conscious consumers. The brand is seeking franchisees for the area.

*originally published in 1851 Franchise on 2016-03-17. [Read the original](https://1851franchise.com/dispatch-argus-value-conscious-population-in-the-quad-cities-provides-opportunities-for-growth-with-checkers-rallys-4007).*

## Story

Checkers is expanding in the state of Illinois, and has its sights set on the Quad Cities. The *Dispatch-Argus* spoke with director of franchise development Bruce Kim about the planned development.

According to the piece, Checkers is hoping to open an additional 11 restaurants in the area, starting in 2016.

"We're growing, and by no means at a saturation point. Our demographic is middle income to below. We're looking for value-conscious consumers who want a big bang for their buck," Kim said.

The article mentions the recent Thrillist story naming Checkers the fastest growing fast-food brand in Illinois, and also says that the brand is currently seeking franchisees for the Quad Cities area.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise development (topic)
- Checkers (company)
- Rally's (company)
- value menu (topic)
- Quad Cities (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/dispatch-argus-value-conscious-population-in-the-quad-cities-provides-opportunities-for-growth-with-checkers-rallys-4007). Summarized by Burnaze (https://burnaze.com/article/31864d34-d77d-4760-8037-48f0a89b8360).