---
title: "VentureBeat: Facebook launches ‘messages’ objective for ad campaigns"
url: https://burnaze.com/article/31f34aaf-b362-4541-b8b1-94580125637f
source: "1851 Franchise"
original_url: https://1851franchise.com/venturebeat-facebook-launches-messages-objective-for-ad-campaigns-2704383
category: "Technology"
topics: ["Technology"]
published: 2017-09-27T14:09:00.000Z
modified: 2026-11-01T02:53:20.161Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5518264f8f69f0ec55d563214b61f0173338.jpg
---

# VentureBeat: Facebook launches ‘messages’ objective for ad campaigns

**TL;DR:** Facebook launches a 'messages' objective for ad campaigns, allowing businesses to re-engage in existing conversations using sponsored messages. The messages objective will become available worldwide in the next few months.

*originally published in 1851 Franchise on 2017-09-27. [Read the original](https://1851franchise.com/venturebeat-facebook-launches-messages-objective-for-ad-campaigns-2704383).*

## Story

Advertising campaigns on Facebook will now have one more option to target consumers. According to a recent article in VentureBeat, the company will allow marketers to select 'messages' as the campaign objective.

“In addition to click to Messenger ads, the messages objective will also allow businesses to re-engage in existing conversations using sponsored messages," said the Facebook Business blog .

The messages objective will become available worldwide in the next few months and serve as a way for Facebook to monetize on its messaging platform.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- ad campaigns (topic)
- monetization (topic)
- messaging platform (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/venturebeat-facebook-launches-messages-objective-for-ad-campaigns-2704383). Summarized by Burnaze (https://burnaze.com/article/31f34aaf-b362-4541-b8b1-94580125637f).