---
title: "Freddy’s Promotes Lindsey Kochanski to Vice President of Marketing"
url: https://burnaze.com/article/32309b5c-ffa7-4718-bf78-7c0e91baa822
source: "Franchising.com"
original_url: https://www.franchising.com/news/20261102_freddys_promotes_lindsey_kochanski_to_vice_president_of_marketing.html
category: "QSR"
industry: "Restaurants"
segment: "QSR"
topics: ["Marketing","People"]
published: 2026-11-02T12:00:00.000Z
modified: 2026-11-03T12:01:50.334Z
image: https://imgs.franchising.com/brands/social/freddysfrozencustard.jpg
---

# Freddy’s Promotes Lindsey Kochanski to Vice President of Marketing

**TL;DR:** Lindsey Kochanski has been promoted to Vice President of Marketing at Freddy's Frozen Custard & Steakburgers. She will oversee the Brand Team and advance Freddy's marketing strategy.

*originally published in Franchising.com on 2026-11-02. [Read the original](https://www.franchising.com/news/20261102_freddys_promotes_lindsey_kochanski_to_vice_president_of_marketing.html).*

## Story

Fast-casual restaurant concept Freddy's Frozen Custard & Steakburgers, announced today the promotion of Lindsey Kochanski to Vice President of Marketing.

In her new role, Kochanski will oversee the Brand Team and continue to advance Freddy’s marketing strategy. Her clear vision, thoughtful approach and ability to bring people together will help drive initiatives that increase traffic, promote sales, create efficiencies and support the brand’s continued growth.

“Lindsey pairs a strong strategic vision with a thoughtful, collaborative approach,” said Erin Walter, Freddy’s Chief Marketing Officer. “She understands how to translate brand strategy into programs that connect with distinct audiences and support our restaurants. Since joining Freddy’s, she has demonstrated an unwavering commitment to excellence and a deep understanding of our brand. I’m confident her leadership will help us build on our momentum and drive meaningful growth.”

Kochanski brings nearly 20 years of experience in brand strategy, retail and foodservice marketing, and digital programs. Before joining Freddy’s in 2023, she held marketing roles at The Coca-Cola Company, where she developed integrated plans, targeted campaigns and audience-specific tools.

Freddy's Frozen Custard & Steakburgers is a leading fast-casual franchise concept with 600 locations across the United States and Canada. Founded in Wichita, Kansas, in 2002, the brand offers a unique combination of cooked-to-order steakburgers, all-beef hot dogs, shoestring fries and other savory items, along with freshly churned frozen custard treats. Known for operating The Freddy's Way, Guests experience genuine hospitality and food prepared fresh with premium ingredients.

This signature approach has fueled Freddy's ongoing growth throughout the U.S. and garnered national recognition from industry-leading rankings, including being named No.

6 on Fast Casual's Top 100 Movers + Shakers, No. 85 on Entrepreneur’s Franchise 500, and No. 60 on Technomic’s Top 500.

## Entities

- Restaurants (sector)
- brand growth (topic)
- marketing strategy (topic)
- Coke (company)
- executive promotion (topic)
- Freddy's (company)
- Erin Walter (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20261102_freddys_promotes_lindsey_kochanski_to_vice_president_of_marketing.html). Summarized by Burnaze (https://burnaze.com/article/32309b5c-ffa7-4718-bf78-7c0e91baa822).