---
title: "Dunkin' To Challenge Rivals With Renewed Focus on Speed and Efficiency"
url: https://burnaze.com/article/325942e4-39a6-4516-ac20-5deaae236f7d
source: "1851 Franchise"
original_url: https://1851franchise.com/dunkin-to-challenge-rivals-with-renewed-focus-on-speed-and-efficiency-2708452
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2018-11-15T15:10:01.000Z
modified: 2026-11-01T02:30:52.106Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9fdb301cdc49af287675134e9ee56dcd7481.jpg
---

# Dunkin' To Challenge Rivals With Renewed Focus on Speed and Efficiency

**TL;DR:** Dunkin' is focusing on speed and efficiency by modernizing locations and introducing new mobile technology integration and a mobile app. The brand will test a mobile drive-thru at a store in Quincy, featuring a dedicated lane and geotracking to reduce wait times.

*originally published in 1851 Franchise on 2018-11-15. [Read the original](https://1851franchise.com/dunkin-to-challenge-rivals-with-renewed-focus-on-speed-and-efficiency-2708452).*

## Story

Dunkin’ has unveiled a renewed focus on speed. According to a recent article in Nation's Restaurant News, the brand will be modernizing locations, introducing new mobile technology integration and a new mobile app to meet this goal.

In addition, the brand will be testing a mobile drive-thru at a store in Quincy. This will feature a lane specifically dedicated to mobile orders and will use geotracking to alert staff to the arrival of the guest. This will cut down the wait time for beverages.

Redesigned stores will also feature cold drinks on a system of eight taps. This way, employees can quickly pour and serve a range of chilled drinks.

“We won’t out-comfy couch other brands. Our niche is the Dunkin’ way: Get in, get out and get on your way,” said CEO David Hoffmann.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Nation's Restaurant News (publication)
- Dunkin' Brands (company)
- mobile app (topic)
- drive thru (topic)
- mobile technology (topic)
- Quincy (location)
- store modernization (topic)
- speed and efficiency (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/dunkin-to-challenge-rivals-with-renewed-focus-on-speed-and-efficiency-2708452). Summarized by Burnaze (https://burnaze.com/article/325942e4-39a6-4516-ac20-5deaae236f7d).