---
title: "Crunch Fitness Partners with ID.me to Honor Veterans with Exclusive Membership Offer"
url: https://burnaze.com/article/3284dcb2-e10a-470e-8c62-647858841ceb
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221110_crunch_fitness_partners_with_idme_to_honor_veterans_with_exclusive_membersh.html
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2022-11-10T12:00:00.000Z
modified: 2026-11-01T02:06:37.570Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# Crunch Fitness Partners with ID.me to Honor Veterans with Exclusive Membership Offer

**TL;DR:** Crunch Fitness partners with ID.me to offer active military, veterans, and first responders a seven-day free trial gym membership and exclusive membership offer on Veterans Day. The offer includes $0 enrollment and $3 off standard recurring dues on Peak Results.

*originally published in Franchising.com on 2022-11-10. [Read the original](https://www.franchising.com/news/20221110_crunch_fitness_partners_with_idme_to_honor_veterans_with_exclusive_membersh.html).*

## Story

Participating locations across the country are offering active military, veterans, and first responders a seven-day free trial gym membership and an exclusive offer, including $0 enrollment and $3 off standard recurring dues on Peak Results.

"We’re looking forward to getting more active military, veterans, and first responders into the gym and welcoming them into the Crunch family,” said Jim Rowley, Chief Executive Officer, Crunch Worldwide and U.S. Marine Corps Veteran. “As a former Marine, I understand firsthand the stresses faced by those who serve. Prioritizing mental and physical health is a meaningful way to address this stress; this program is a small way for Crunch to encourage investments in physical fitness while honoring and thanking this community for their service.”

In addition to this membership offer, participating Crunch Fitness gyms will hold an open house week from Nov. 7-13 so that veterans, active military, and their families can work out for free all week. This open house will allow them to experience what Crunch is known for: hundreds of classes, miles of cardio, state-of-the-art equipment, premium locker rooms and amenities, and personal trainers.

Crunch’s support of veterans extends beyond this membership offer with their military-based fellowship and employment placement initiative, Strengthened by Heroes. Crunch designed this program as a way for service members to jump-start their work life after the military. In partnership with Transition Overwatch, this program is open to service members who are completing their active-duty commitment and wish to pursue a career as a Personal Trainer at Crunch Fitness.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- Crunch Fitness (company)
- military discount (topic)
- U.S. Marine Corps (company)
- gym membership (topic)
- Jim Rowley (person)
- fitness partnership (topic)
- veterans day offer (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20221110_crunch_fitness_partners_with_idme_to_honor_veterans_with_exclusive_membersh.html). Summarized by Burnaze (https://burnaze.com/article/3284dcb2-e10a-470e-8c62-647858841ceb).