---
title: "Shipley Do-Nuts Introduces 'POPTASTIC' Do-Nuts Featuring New Freeze-Dried Skittles®"
url: https://burnaze.com/article/329fe8bd-6212-447d-b007-06f886e3e96f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240116_shipley_donuts_introduces_39poptastic39_donuts_featuring_new_freezedried_sk.html
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2024-01-16T12:00:00.000Z
modified: 2026-11-01T22:32:43.473Z
image: https://imgs.franchising.com/brands/social/shipleydonuts.jpg
---

# Shipley Do-Nuts Introduces 'POPTASTIC' Do-Nuts Featuring New Freeze-Dried Skittles®

**TL;DR:** Shipley Do-Nuts introduces the POPTASTIC do-nut, featuring freeze-dried SKITTLES, available at all locations through March 31 or while supplies last. The POPTASTIC do-nut is a classic yeast do-nut with strawberry or cherry icing, topped with tangy, fruity freeze-dried SKITTLES.

*originally published in Franchising.com on 2024-01-16. [Read the original](https://www.franchising.com/news/20240116_shipley_donuts_introduces_39poptastic39_donuts_featuring_new_freezedried_sk.html).*

## Story

HOUSTON - Shipley Do-Nuts, one of the nation's oldest and largest do-nut brands, has debuted freeze-dried SKITTLES® on its first-ever limited-time offering, the new POPTASTIC do-nut. Shipley is the first brand in the nation to feature the tasty new foodservice product from Mars, makers of SKITTLES®.

The POPTASTIC do-nut is a classic yeast do-nut with strawberry or cherry icing, topped with tangy, fruity freeze-dried SKITTLES®, bringing a light-as-air crunchy texture to the famed hexagon-shaped Shipley do-nut known for its fluffiness. It is available at all Shipley Do-Nuts locations through March 31 or while supplies last.

"For our first limited-time do-nut in our 88-year history, we wanted to create something truly unique, and the new freeze-dried SKITTLES® definitely fit the bill, adding a tantalizing, tangy crunch to our beloved strawberry and cherry iced do-nuts," said Shipley Do-Nuts Research and Development Chef Kaitlyn Venable. "This is just the start of a new flavor innovation journey for Shipley, and we have more surprises in store for our guests in 2024."

The new POPTASTIC do-nut can be ordered in-store or online at for pickup or delivery. For nearby locations, go to www.shipleydonuts.com/locations.

Founded in 1936, Houston-based Shipley Do-Nuts is one of the nation's oldest and largest do-nut brands, with more than 350 company-owned and franchised restaurants across 12 states, serving up its famous do-nuts, coffee and kolaches to generations of guests. Shipley is ranked No. 110 on Entrepreneur magazine's Franchise 500® 2024 list and No. 1 in its category, and it debuted at No. 209 on the 2023 Franchise Times Top 400. For franchising information, visit ownashipleydonuts.com. Follow Shipley on Instagram and Facebook @ShipleyDonuts.

Mars Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.

Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEAR™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.

For career changers and multi-unit owners, Shipley Donuts is the one donut franchise investment that's poised for fantastic growth. High-quality product and simple-to-run business model that drives a strong AUV.

## Entities

- Franchising.com (publication)
- QSR (sector)
- franchise growth (topic)
- limited time offer (topic)
- partnership (topic)
- new menu item (topic)
- Shipley Donuts (company)
- food innovation (topic)
- Kaitlyn Venable (person)
- Mars, Incorporated (company)
- SKITTLES (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240116_shipley_donuts_introduces_39poptastic39_donuts_featuring_new_freezedried_sk.html). Summarized by Burnaze (https://burnaze.com/article/329fe8bd-6212-447d-b007-06f886e3e96f).