---
title: "Checkers maximizes footprint for franchise efficiency"
url: https://burnaze.com/article/334050b1-4100-402a-ac4e-dd25b1050dfa
source: "1851 Franchise"
original_url: https://1851franchise.com/checkers-maximizes-footprint-for-franchise-efficiency-1445
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2015-04-07T20:15:00.000Z
modified: 2026-11-01T13:41:05.956Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc16.png
---

# Checkers maximizes footprint for franchise efficiency

**TL;DR:** Checkers has introduced a new restaurant design, 'Restaurant 3.0', to maximize space and promote efficiency. The design features a single drive-thru line and incorporates new technologies to improve efficiency.

*originally published in 1851 Franchise on 2015-04-07. [Read the original](https://1851franchise.com/checkers-maximizes-footprint-for-franchise-efficiency-1445).*

## Story

You don’t need to become a feng shui freak or interior design guru in order to promote business success, but if you’re not focused on maximizing your site footprint, you’re missing out on a whole host of benefits.

Just ask Checkers. The burger chain’s new “Restaurant 3.0” design was recently highlighted by Restaurant Development + Design Magazine. The new model is intended to maximize every square inch of space while encouraging greater efficiency.

One major change for the company was a switch from double drive-thru lines to a single line.

“Historically, we had two assembly lines – one for fulfilling orders on the ‘driver’s side’ and one on the ‘passenger’s side,’” Jennifer Durham, vice president for franchise development at Checkers Drive-In Restaurants Inc., told the magazine.

However, following a detailed study of how employees perform their work, the brand realized specific changes could greatly reduce the time it takes to accomplish certain tasks.

Meanwhile, the company has incorporated new technologies to improve efficiency further, including video monitors that display customer orders to cooks.

“Technology helps us accelerate the orders,” Durham said. “We’ve made one line move faster than two.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Checkers (company)
- technology integration (topic)
- restaurant design (topic)
- Jennifer Durham (person)
- drive-thru optimization (topic)
- franchise efficiency (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/checkers-maximizes-footprint-for-franchise-efficiency-1445). Summarized by Burnaze (https://burnaze.com/article/334050b1-4100-402a-ac4e-dd25b1050dfa).