---
title: "The Cannabis Industry is Ready to Boom: How From the Earth Is Preparing to Ride the Wave of Nationwide Legalization"
url: https://burnaze.com/article/336ea755-32e3-4691-a109-e21cf76aac51
source: "1851 Franchise"
original_url: https://1851franchise.com/spadealignanafranchiseattorneys/the-cannabis-industry-is-ready-to-boom-how-from-the-earth-is-preparing-to-ride-the-wave-of-nationwide-legalization-2718525
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
published: 2022-04-26T20:15:44.000Z
modified: 2026-11-01T01:18:59.919Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9ad3f8687b9209a78ef814a1e0e238231540.jpg
---

# The Cannabis Industry is Ready to Boom: How From the Earth Is Preparing to Ride the Wave of Nationwide Legalization

**TL;DR:** From The Earth, a cannabis dispensary, partners with Cannabis10x to help franchisees get in on the future success of the industry. The company is preparing for nationwide legalization by scaling up its brand through franchising.

*originally published in 1851 Franchise on 2022-04-26. [Read the original](https://1851franchise.com/spadealignanafranchiseattorneys/the-cannabis-industry-is-ready-to-boom-how-from-the-earth-is-preparing-to-ride-the-wave-of-nationwide-legalization-2718525).*

## Story

The inevitable legalization of cannabis isn’t too far in the distant future. From The Earth is a cannabis dispensary with the market knowledge, vendor networks and legal compliance to dominate the growing industry. Currently headquartered in California, where it has several dispensaries, From the Earth also has operations in Missouri and Michigan. With so much potential on the horizon, From The Earth partnered with Cannabis10x to help franchisees get in on future success of the industry while it’s still early.

“We thought that franchising would be the best way for us to scale up the brand,” said Dan Zaharoni, chief executive officer of From The Earth. “Franchising also served as a way for us to mitigate our risk in an industry that is inherently risky, and working with Cannabis10x to find franchisees who have strong connections to their local markets would put the brand in a much better position to expand as legalization continues to spread.”

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchising (topic)
- partnership (topic)
- California (location)
- michigan (location)
- missouri (location)
- cannabis industry (topic)
- nationwide legalization (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/spadealignanafranchiseattorneys/the-cannabis-industry-is-ready-to-boom-how-from-the-earth-is-preparing-to-ride-the-wave-of-nationwide-legalization-2718525). Summarized by Burnaze (https://burnaze.com/article/336ea755-32e3-4691-a109-e21cf76aac51).