---
title: "Blo Blow Dry Bar Rolls Out Pink Carpet in Rhode Island; Loyal Member Brings Three Bars to Home State"
url: https://burnaze.com/article/33750a66-e0aa-4a9b-a6fd-a87c96601895
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250117_blo_blow_dry_bar_rolls_out_pink_carpet_in_rhode_island_loyal_member_brings_.html
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
published: 2025-01-17T12:00:00.000Z
modified: 2026-10-31T18:18:50.358Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Blo Blow Dry Bar Rolls Out Pink Carpet in Rhode Island; Loyal Member Brings Three Bars to Home State

**TL;DR:** Blo Blow Dry Bar has signed a three-unit agreement in Rhode Island, marking the brand's debut in the state. The agreement was signed with Maria Porreca, a loyal customer and experienced finance professional who will bring the brand to her home state.

*originally published in Franchising.com on 2025-01-17. [Read the original](https://www.franchising.com/news/20250117_blo_blow_dry_bar_rolls_out_pink_carpet_in_rhode_island_loyal_member_brings_.html).*

## Story

Blo Blow Dry Bar announces a signed three-unit agreement in Rhode Island. This strategic expansion is a significant milestone for Blo Blow Dry Bar as it marks the brand’s debut into the state and continues to solidify its presence across the United States.

Behind the Signed Agreement – Maria Porreca

- With two Bachelor degrees from Syracuse University and as a graduate of the Harvard Business School General Management Program, Porreca has more than a decade worth of experience in the finance industry having held esteemed Vice President and C-Suite roles where she gained experience building operational excellence for diverse clients to drive strategic growth.

- Porreca brings a wealth of expertise to her entrepreneurial journey with a proven track record of developing financial programs to support evolving business needs as well as leveraging technology solutions to enhance efficiency and streamline decision-making processes.

- A few years after making the decision to return to her home state of Rhode Island to be closer to family she decided to develop a portfolio career. As a result, Porreca researched multiple franchise opportunities. Having been a loyal customer of Blo Blow Dry Bar while she resided in New York City, she identified a need for the brand’s concept in her community.

- Initially, it was the opportunity to capitalize on an untapped market that drew Porreca to Blo, but the leadership team’s commitment to their franchise partners’ success confirmed the brand to be a perfect fit for her. From prioritizing exceptional customer experiences to the use of research and top-of-the-line products, Porreca could not pass up the chance to be a part of a system that’s solidified itself as a leader in the beauty industry.

“Blo Blow Dry Bar is filling an important gap by providing women with a place to decompress and truly unwind. It’s more than just a blow out – it’s a complete wellness experience,” says Porreca. “As a mother of daughters, I’m excited to further Blo’s mission in my community, while also giving my children the opportunity to witness this empowering journey firsthand.”

“As a strong advocate for women empowerment and having the passion for what our brand stands for, Maria Porreca is a wonderful addition to the system,” says Vanessa Yakobson, CEO of Blo Blow Dry Bar. “Not only is this first-in-state deal a huge momentum push into 2025, it also underscores our commitment to providing the Blo experience to as many individuals as possible.”

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Beauty & Wellness (sector)
- franchise agreement (topic)
- beauty industry (topic)
- Rhode Island (location)
- Blo Blow Dry Bar (company)
- Harvard Business School (company)
- Vanessa Yakobson (person)
- women empowerment (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250117_blo_blow_dry_bar_rolls_out_pink_carpet_in_rhode_island_loyal_member_brings_.html). Summarized by Burnaze (https://burnaze.com/article/33750a66-e0aa-4a9b-a6fd-a87c96601895).