---
title: "Starbucks Eliminates 5% of Corporate Team"
url: https://burnaze.com/article/3392b056-6922-4a5a-a474-8a7a03c30f22
source: "1851 Franchise"
original_url: https://1851franchise.com/starbucks-eliminates-5-of-corporate-team-2708435
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2018-11-13T22:17:01.000Z
modified: 2026-11-01T02:30:53.652Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7842ea2a8eb761cab5df8d2bef7ccfa87792.jpg
---

# Starbucks Eliminates 5% of Corporate Team

**TL;DR:** Starbucks has cut roughly 350 positions from its corporate workforce, focusing on fewer priorities and transforming functional teams to accelerate innovation. The roles impacted were within the marketing, creative, product, technology and store development departments.

*originally published in 1851 Franchise on 2018-11-13. [Read the original](https://1851franchise.com/starbucks-eliminates-5-of-corporate-team-2708435).*

## Story

Starbucks has announced that it has cut roughly 350 positions from its corporate workforce. According to a recent article in Nation's Restaurant News, the roles that were impacted were within the marketing, creative, product, technology and store development departments. This round of cuts follows a year of declining foot traffic for the brand and dip in sales for its signature Frappuccino drinks.

“Building the next chapter of Starbucks requires us to focus on fewer priorities and transform how our functional teams work in order to accelerate the velocity of innovation that is relevant to our customers, inspiring to our partners [employees], and meaningful to our business,” said CEO Kevin Johnson.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Nation's Restaurant News (publication)
- Starbucks (company)
- corporate restructuring (topic)
- workforce reduction (topic)
- innovation acceleration (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/starbucks-eliminates-5-of-corporate-team-2708435). Summarized by Burnaze (https://burnaze.com/article/3392b056-6922-4a5a-a474-8a7a03c30f22).