---
title: "Mitch Walden Advances Scooter’s Coffee® Digital Marketing Initiatives As Senior Director Of Loyalty And Digital Marketing"
url: https://burnaze.com/article/33c9ddb9-93c2-496e-861e-ad66e07b1644
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220909_mitch_walden_advances_scooters_coffee_digital_marketing_initiatives_as_seni.html
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
topics: ["Finance & M&A","Technology","Marketing"]
published: 2022-09-09T12:00:00.000Z
modified: 2026-11-01T22:33:00.147Z
image: https://images.unsplash.com/photo-1611974789855-9c2a0a7236a3?w=1600&q=80&auto=format&fit=crop
---

# Mitch Walden Advances Scooter’s Coffee® Digital Marketing Initiatives As Senior Director Of Loyalty And Digital Marketing

**TL;DR:** Mitch Walden has joined Scooter's Coffee as Senior Director of Loyalty and Digital Marketing to advance the company's digital marketing initiatives. Scooter's Coffee is a coffee franchise with over 600 stores in 27 states, aiming to become the #1 drive-thru coffee franchise system in the nation.

*originally published in Franchising.com on 2022-09-09. [Read the original](https://www.franchising.com/news/20220909_mitch_walden_advances_scooters_coffee_digital_marketing_initiatives_as_seni.html).*

## Story

Omaha, NE - To continue to advance digital marketing initiatives and transformation to support customer loyalty, Mitch Walden has joined Scooter’s Coffee® as Senior Director of Loyalty and Digital Marketing. Utilizing emerging and traditional marketing channels, he will help develop and implement a robust stack of technology and services to ensure Scooter’s Coffee remains a best-in-class company that delivers on its brand promise of “Amazing People, Amazing Drinks… Amazingly Fast!®”

Walden leads Scooter’s Coffee digital marketing strategy and focuses on customer engagement through website optimization, mobile app loyalty and other initiatives. He will listen to customer insights to design and execute multi-channel marketing campaigns that support Scooter’s Coffee’s commitment to providing an exceptional customer experience.

Walden has extensive experience in devising integrated brand strategies through traditional and digital media, CRM, e-commerce and customer loyalty programs. He has a proven track record of leading innovation, technology transformation and marketing strategies for brands including Papa John’s, AutoZone, O’Reilly Auto Parts and Elanco Animal Health.

Scooter’s Coffee understands customers want to interact with brands digitally. Walden’s expertise in digital transformation will result in data-driven, dynamic decision-making, allowing the company and franchisees to elevate overall customer experience while striving to deliver the best drive-thru interaction in the world.

Walden earned an MBA from the University of Nebraska at Lincoln, where he also earned a B.S. in Finance and Marketing and a minor in Communications.

Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee® roasts only the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In more than two decades of business, the key to Scooter’s Coffee’s success is simple: stay committed to the original business principles and company’s four core values, which are Integrity, Love, Humility and Courage. The Scooter’s Coffee Brand Promise, often recited to franchisees, customers and employees, is: “Amazing People, Amazing Drinks… Amazingly Fast!

®” It represents the company’s business origins and reflects a steady commitment to providing an unforgettable experience to loyal and new customers.

Scooter’s Coffee is at the dawn of a strategic growth phase nationwide, approaching 600 stores in 27 states. The U.S. coffee market is an estimated $48 billion a year recession-resistant industry, and Scooter’s Coffee is striving to become the #1 drive-thru coffee franchise system in the nation.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- franchise growth (topic)
- Papa Johns (company)
- Scooter's Coffee (company)
- digital marketing (topic)
- Don Eckles (person)
- Linda Eckles (person)
- customer loyalty (topic)
- coffee market (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220909_mitch_walden_advances_scooters_coffee_digital_marketing_initiatives_as_seni.html). Summarized by Burnaze (https://burnaze.com/article/33c9ddb9-93c2-496e-861e-ad66e07b1644).