---
title: "Tierra Encantada Announces Meg McDougall as First Chief Marketing Officer"
url: https://burnaze.com/article/3401602e-1723-4b17-a2d9-31443906351d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240305_tierra_encantada_announces_meg_mcdougall_as_first_chief_marketing_officer.html
category: "Home Services"
industry: "Home Services"
topics: ["Marketing","People"]
published: 2024-03-05T12:00:00.000Z
modified: 2026-10-31T20:30:26.341Z
image: https://images.unsplash.com/photo-1556909114-f6e7ad7d3136?w=1600&q=80&auto=format&fit=crop
---

# Tierra Encantada Announces Meg McDougall as First Chief Marketing Officer

**TL;DR:** Tierra Encantada has appointed Meg McDougall as its first Chief Marketing Officer, who will lead the company's marketing strategy and brand experience initiatives. McDougall brings a wealth of knowledge from driving impactful marketing strategies for recognizable brands like Anytime Fitness and The Bar Method.

*originally published in Franchising.com on 2024-03-05. [Read the original](https://www.franchising.com/news/20240305_tierra_encantada_announces_meg_mcdougall_as_first_chief_marketing_officer.html).*

## Story

Tierra Encantada today announced the appointment of Meg McDougall as the company’s first Chief Marketing Officer (CMO). McDougall will lead Tierra’s marketing strategy, brand experience, national and local marketing, creative development, digital and social media, communications, and franchise development initiatives.

“We’re excited to welcome Meg to the team,” said Kristen Denzer, Chief Executive Officer. “Meg’s inherent ability to understand customers and curate experiences to guide them through the funnel, coupled with her passion for creativity and holistic vision for marketing, make her the ideal person to position Tierra as the favored childcare provider for families across the United States.”

With a proven track record of driving impactful marketing strategies for some of the nation’s most recognizable brands, such as Anytime Fitness, The Bar Method, and Betty Crocker, McDougall brings a wealth of knowledge to lead Tierra into its next phase of growth and innovation.

“I am thrilled to join Tierra Encantada and build upon a decade of growth and innovation that positions this exceptional brand for accelerated expansion. I look forward to developing a first-class marketing function focused on expanding our digital footprint, creating a frictionless consumer experience and supporting our franchisees with local marketing tools that drive profitability” said McDougall.

## Entities

- Franchising.com (publication)
- Home Services (sector)
- franchise development (topic)
- executive appointment (topic)
- marketing strategy (topic)
- Anytime Fitness (company)
- The Bar Method (company)
- Tierra Encantada (company)
- Kristen Denzer (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240305_tierra_encantada_announces_meg_mcdougall_as_first_chief_marketing_officer.html). Summarized by Burnaze (https://burnaze.com/article/3401602e-1723-4b17-a2d9-31443906351d).