---
title: "McDonald's Launches Its New Times Square Flagship Store"
url: https://burnaze.com/article/342a43d8-9c0b-407c-96a3-f3155cbb3ff2
source: "1851 Franchise"
original_url: https://1851franchise.com/mcdonalds-launches-its-new-times-square-flagship-store-2710117
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2019-05-31T17:12:04.000Z
modified: 2026-11-01T02:30:13.719Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/892262382bd7d283ae0b0d73309cab088072.jpg
---

# McDonald's Launches Its New Times Square Flagship Store

**TL;DR:** McDonald's has opened a new flagship store in Times Square with digital menu boards and self-order kiosks. The store is part of McDonald's strategy to drive sales by modernizing its U.S. stores.

*originally published in 1851 Franchise on 2019-05-31. [Read the original](https://1851franchise.com/mcdonalds-launches-its-new-times-square-flagship-store-2710117).*

## Story

McDonald’s has officially opened its new flagship store in Times Square as of Thursday, according to an article on CNBC. “The location showcases the modern updates that McDonald’s has been bringing to its U.S. stores. It boasts digital menu boards, 18 self-order kiosks and wireless mobile charging stations at tables,” the article said. The Times Square location is three stories and with pops of the brand’s iconic yellow and red against a minimalist interior.

According to the article, “The high-tech upgrades are part of its strategy to drive sales by bringing customers back to its stores. The renovations are meant to improve convenience for the customer and modernize the look of the restaurants.” McDonald’s has scheduled all U.S. stores to undergo renovations by 2022, the article said.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- McDonald's (company)
- Times Square (location)
- digital menu boards (topic)
- store renovation (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/mcdonalds-launches-its-new-times-square-flagship-store-2710117). Summarized by Burnaze (https://burnaze.com/article/342a43d8-9c0b-407c-96a3-f3155cbb3ff2).