---
title: "Wingstop Debuts New Flavor That Tastes as Good as Gold"
url: https://burnaze.com/article/345547e6-07c9-48b7-864d-f9f07dbcd038
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221206_wingstop_debuts_new_flavor_that_tastes_as_good_as_gold.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Development & multi-unit","Marketing"]
published: 2022-12-06T12:00:00.000Z
modified: 2026-11-01T01:04:04.839Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Wingstop Debuts New Flavor That Tastes as Good as Gold

**TL;DR:** Wingstop introduced a new limited-time flavor, Carolina Gold BBQ, inspired by southern BBQ traditions in the Carolinas. The flavor is a unique spin on a classic, with a distinct mustard base and tangy flavor profile, and can be paired with various menu offerings, including the new Wingstop Chicken Sandwich.

*originally published in Franchising.com on 2022-12-06. [Read the original](https://www.franchising.com/news/20221206_wingstop_debuts_new_flavor_that_tastes_as_good_as_gold.html).*

## Story

DALLAS, Dec. 5, 2022 // PRNewswire // - Wingstop (NASDAQ: WING) stepped up its flavor game today, this time with its new limited-time flavor Carolina Gold BBQ that's said to taste as good as gold. Inspired by the southern BBQ traditions of the Carolinas, Wingstop applied its flavor expertise to concoct a bold, distinct spin on a familiar classic.

Barbecue is popular from coast to coast, but each region has its distinct traditions, techniques and ingredients that make their sauces unique. Traditional Carolina Gold barbecue sauce is exactly that, with roots in South Carolina, and is defined by a distinct mustard base and tangy flavor profile. Wingstop's version is a unique spin on a classic, yet appeals to the masses in a way that only Wingstop can – begging to be tasted to capture the full sensorial experience.

"Wingstop's Carolina Gold BBQ flavor maintains the classic queues of mustard, vinegar and brown sugar flavors that are true to its origins, but – in Wingstop fashion – our flavor stands out from the crowd," said Chef Larry Bellah, Wingstop's Director of Culinary and R&D. "It's heavier on the sweetness, making this flavor delectable and surprisingly craveable for even the biggest mustard skeptics. It's a must try, especially on our Chicken Sandwich."

While it's not crafted using liquid gold, Wingstop's Carolina Gold BBQ tastes and looks the part, shimmering a golden hue on top of the brands' cooked-to-order proteins. The flavor can be hand sauced-and-tossed on the new Wingstop Chicken Sandwich for a premium flavor experience, and makes for an elite choice on classic bone-in, boneless or crispy tender menu offerings.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- new menu item (topic)
- Wingstop (company)
- bbq flavor (topic)
- Chef Larry Bellah (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20221206_wingstop_debuts_new_flavor_that_tastes_as_good_as_gold.html). Summarized by Burnaze (https://burnaze.com/article/345547e6-07c9-48b7-864d-f9f07dbcd038).