---
title: "Fast Casual: The Restaurant Industry Is Catching Up To Mobile Technology"
url: https://burnaze.com/article/346d448c-bd6d-49fd-9960-d235783c5884
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-the-restaurant-industry-is-catching-up-to-mobile-technology-4962
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
topics: ["Technology"]
published: 2016-06-17T16:11:00.000Z
modified: 2026-11-01T12:24:33.397Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/bdbc9c4fb5edc6ece29980c5456bcfb08982160617084823.jpg
---

# Fast Casual: The Restaurant Industry Is Catching Up To Mobile Technology

**TL;DR:** The restaurant industry is adopting mobile technology due to increasing smartphone ownership and sales worldwide. A Gartner study found that smartphone sales reached 1.4 billion units in 2015, up 14.4 percent from the previous year.

*originally published in 1851 Franchise on 2016-06-17. [Read the original](https://1851franchise.com/fast-casual-the-restaurant-industry-is-catching-up-to-mobile-technology-4962).*

## Story

Merchants over the years have been hesitant to embrace emerging technology for numerous reasons. In general, they ask themselves the same question: How will new technology help my business sell more goods and services?

The restaurant industry in particular has been slow to adopt new developments in mobile technology, but that is changing. And that may be because the industry has arrived at a point where it is a necessity for several reasons.

A recent Gartner study found that smartphone sales worldwide reached 1.4 billion units in 2015, up 14.4 percent from 1.2 billion the previous year.

A Pew study from 2015 found that some 66 percent of Americans own a smartphone.

The restaurant industry would be wise to take note of these trends and adjust their digital strategies to reach consumers on their most personal device.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- restaurant industry (topic)
- Gartner (company)
- mobile technology (topic)
- digital strategies (topic)
- smartphone sales (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-the-restaurant-industry-is-catching-up-to-mobile-technology-4962). Summarized by Burnaze (https://burnaze.com/article/346d448c-bd6d-49fd-9960-d235783c5884).