--- title: "MOOYAH Burgers, Fries & Shakes Opens Its First Location in the Big Apple" url: https://burnaze.com/article/348aab57-1b41-4ab5-a3ee-bf6cde422345 source: "1851 Franchise" original_url: https://1851franchise.com/mooyah-burgers-fries-shakes-opens-its-first-location-in-the-big-apple-2714875 category: "Burger" industry: "Restaurants" segment: "Burger" topics: ["Development & multi-unit"] published: 2021-02-04T22:17:13.000Z modified: 2026-11-01T02:26:07.071Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3a3d1769d522d7e6c98c3b317ab271199795.jpg --- # MOOYAH Burgers, Fries & Shakes Opens Its First Location in the Big Apple **TL;DR:** MOOYAH Burgers, Fries & Shakes has opened its first location in New York City, marking the brand's entry into the Big Apple. The location is owned by twin brothers Nick and Art Depole, who are fans of the fast-casual chain and decided to spearhead its development in NYC after exploring investment opportunities. *originally published in 1851 Franchise on 2021-02-04. [Read the original](https://1851franchise.com/mooyah-burgers-fries-shakes-opens-its-first-location-in-the-big-apple-2714875).* ## Key facts - MOOYAH opens first NYC location - Twin brothers Nick and Art Depole own the location - Restaurant features new prototype design ## Story MOOYAH Burgers, Fries & Shakes, a fast casual, “better burger” chain, is opening its first location in New York on February 1 to satisfy the elevated taste buds of Manhattanites and tourists alike. The city’s first MOOYAH will open for delivery and pick-up at 485 7th Ave, New York, New York. The Manhattan opening marks the first MOOYAH Burgers, Fries & Shakes restaurant for Nick and Art Depole. The twin brothers grew up in Los Angeles and are big fans of the fast-casual, mouthwatering made-to-order burger restaurant. After reaching out to MOOYAH’s Leadership Team to explore potential investment opportunities, the Depoles fell in love with the brand’s high-quality menu options and Franchise Owner support and decided they wanted to spearhead development for one of their favorite restaurants in the Big Apple. “We always loved MOOYAH’s food, and once we were introduced to their business model and Leadership Team, we were blown away by the opportunity,” said Nick Depole. ## Franchise background After graduating from the University of Southern California, Art started a successful sneaker resale company in the early-2000s, gathering in-depth business experience and acumen. When the brothers decided to transition out of the retail industry and diversify their portfolio, they completed due diligence on a variety of brands before deciding MOOYAH was the best fit to bring to the city that never sleeps. "The visibility of the location is truly unbeatable and will create an amazing opportunity to introduce our delicious menu, industry-leading loyalty Rewards App offerings and refreshed restaurant design to an unprecedented number of Guests and franchise prospects," said MOOYAH President Tony Darden. Now, the Depoles are excited to open a MOOYAH location near New York’s iconic Times Square. The restaurant will feature a streamlined layout to promote delivery and take out. Nick and Art are confident that the MOOYAH concept will fit perfectly with New York’s fast-paced crowd and the two are looking forward to opening the dining room when the pandemic restrictions lift. The Depoles also hope to open more locations in the city over the coming years. “The way I see it, NYC is the hub of everything that goes on in the United States,” said Art Depole. “Most companies look to have a presence in the city and there is no reason MOOYAH can’t join the other successful concepts here. We feel like New York will be a great fit and MOOYAH’s food will definitely excel there.” ## Restaurant features Last February, MOOYAH opened its first restaurant featuring the new prototype that showcases new dining zones and seating arrangements, purposeful third-party and to-go shelving, a closed kitchen, digital menu boards and a new logo. The Times Square restaurant is one of the first 10 new locations nationally that has been designed to feature the updated look. At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen, 100 percent Certified Angus Beef® brand burgers, all natural Jennie-O turkey and Dr. Praeger’s black bean vegan burgers. Each gourmet burger can be customized with six cheeses, Applewood smoked bacon and sliced avocado, along with nine free veggie toppings and ten free sauces. MOOYAH's hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic helps transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100% real ice cream shakes and allows Guests to choose from seven flavors ranging from vanilla and Hershey's chocolate to Reese's, Oreo and more. MOOYAH's non-GMO potato and multigrain buns are baked in-house daily, and Guests can choose from five real cheeses, bacon, avocado and 19 free sauces and toppings made from garden-fresh veggies. MOOYAH Guests can choose from seven flavors of 100% real ice cream shakes, including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. While many Guests dine in-restaurant, MOOYAH also offers online ordering, delivery and carry out for Guests on the go as well as a loyalty app. In 2021, MOOYAH ranked on Entrepreneur Magazine’s Franchise 500 list. In 2020, MOOYAH ranked #38 on Fast Casual’s Top 100 Movers and Shakers. In 2018, MOOYAH was ranked among Entrepreneur Magazine's Top 200 Food and Restaurant Franchises of 2018 and landed at #7 in the Top 10 Fast Casual Restaurant Franchises by FranchiseRankings. com. In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times' Fast & Serious list of the smartest growing franchise brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year in the last ten years of rankings. For more information on MOOYAH, its menu or franchising opportunities, please visit Connect with MOOYAH on Facebook. ## Entities - 1851 Franchise (publication) - Restaurants (sector) - unit expansion (topic) - franchise development (topic) - Entrepreneur (publication) - new location (topic) - Facebook (company) - new york (location) - MOOYAH (company) - FastCasual (publication) - OREO (company) - Hershey (company) --- Originally reported by 1851 Franchise (https://1851franchise.com/mooyah-burgers-fries-shakes-opens-its-first-location-in-the-big-apple-2714875). Summarized by Burnaze (https://burnaze.com/article/348aab57-1b41-4ab5-a3ee-bf6cde422345).