---
title: "Franchise Development Website Guide: The Brass Tap"
url: https://burnaze.com/article/3495dd5a-4528-4b3b-a0f6-c28612083bda
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-development-website-guide-the-brass-tap-2706882
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
topics: ["Development & multi-unit"]
published: 2018-06-21T13:08:26.000Z
modified: 2026-11-01T04:08:37.705Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f4e3c2678349ebc17fffcd4525c4316e2224.jpg
---

# Franchise Development Website Guide: The Brass Tap

**TL;DR:** The Brass Tap's franchise development website provides thorough information for potential candidates. Jamie Cecil, VP of Franchise Development for The Brass Tap, discusses the site's features and goals.

*originally published in 1851 Franchise on 2018-06-21. [Read the original](https://1851franchise.com/franchise-development-website-guide-the-brass-tap-2706882).*

## Story

**Jamie Cecil, VP of Franchise Development for The Brass Tap:** I think what makes our site great is that we're very thorough in the information that we provide to potential candidates. Once they are ready to move forward in the process, we offer a "Next Steps" page where they can send in their personal information. We do a nice job explaining why The Brass Tap is a unique opportunity and outline the process in detail.

**Cecil:** The goal is to introduce prospects to the “what," “why” and “how” of The Brass Tap. We highlight both our low-cost opportunity in comparison to the industry average and the level of support we provide to our franchisees.

**Cecil:** The development site should convert traffic into leads. You only have a couple of seconds to grab their attention before they are gone, so making sure that you've covered all of your bases is vital.

**Cecil:** Converting traffic to leads, trail users, page views and time spent on the site.

**Cecil:** I believe the budget should be between $20,000 and $30,000 for a new site.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise development (topic)
- The Brass Tap (company)
- Jamie Cecil (person)
- website guide (topic)
- low-cost opportunity (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchise-development-website-guide-the-brass-tap-2706882). Summarized by Burnaze (https://burnaze.com/article/3495dd5a-4528-4b3b-a0f6-c28612083bda).