---
title: "Former NFL Quarterback To Open Second Fast-Casual Restaurant Location"
url: https://burnaze.com/article/34ce635e-1319-435a-8f38-52be8c4cc07d
source: "1851 Franchise"
original_url: https://1851franchise.com/former-nfl-quarterback-to-open-second-fast-casual-restaurant-location-3870
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
topics: ["Development & multi-unit"]
published: 2016-03-08T15:10:00.000Z
modified: 2026-11-01T13:04:55.258Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a04e452d501bc703773b44504b9527779033160308094003.png
---

# Former NFL Quarterback To Open Second Fast-Casual Restaurant Location

**TL;DR:** Red Robin's incentive program reduces the upfront franchise fee to $5,000 and eliminates royalties for the first year for new and existing franchisees. The program aims to attract qualified entrepreneurs and independent restaurant operators to join Red Robin, Beef 'O' Brady's, or The Brass Tap.

*originally published in 1851 Franchise on 2016-03-08. [Read the original](https://1851franchise.com/former-nfl-quarterback-to-open-second-fast-casual-restaurant-location-3870).*

## Story

We want to create a compelling reason for qualified entrepreneurs who have been considering restaurant ownership to make their move. Reducing the upfront franchise fee significantly lowers one of the initial barriers to entry, but the bigger opportunity comes from opening quickly. If a franchisee opens their restaurant within 12 months, we’ll eliminate royalties for that first year and invest alongside them in their grand-opening marketing. We want owners focused on building their business and establishing themselves in the community from day one.

- The incentive program provides a reduced initial franchise fee of $5,000 for new and existing franchisees signing a single-unit agreement for a new location.
- Franchisees who open their restaurant within 12 months of signing will also pay 0% royalties during their first year of operation and receive a dollar-for-dollar match on grand opening marketing expenses of up to $2,500.

There are independent restaurant operators across the country who already have the location, equipment, employees and restaurant experience, but they may be looking for a stronger brand, proven systems and more support behind them. For those operators, a conversion can be an efficient way to join Beef ‘O’ Brady’s or The Brass Tap without starting completely from scratch. By eliminating the franchise fee and first-year royalties for operators who move quickly, we’re making that opportunity even more attractive.

- The conversion incentive is designed to give restaurant operators a lower-cost path to an established franchise system while leveraging existing restaurant space and infrastructure.
- Qualified operators who sign a single-unit conversion agreement will pay no initial franchise fee, a $25,000 discount.
- Operators who complete their conversion and open within 9 months of signing will also pay 0% royalties for their first year of operation and receive up to $2,500 in matching grand-opening marketing funds.

Both incentives apply exclusively to single-location agreements signed through Dec. 31, 2026. The new incentive comes as FSC continues to build momentum in development across its restaurant portfolio. Through the first half of 2026, FSC opened seven restaurants, including two Beef ‘O’ Brady’s locations and five The Brass Tap locations, while signing five new franchise agreements.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- The Brass Tap (company)
- Beef 'O' Brady's (company)
- Red Robin (company)
- NFL (company)
- restaurant ownership (topic)
- incentive program (topic)
- franchise fee (topic)
- royalties (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/former-nfl-quarterback-to-open-second-fast-casual-restaurant-location-3870). Summarized by Burnaze (https://burnaze.com/article/34ce635e-1319-435a-8f38-52be8c4cc07d).