---
title: "Mayor of Flavortown Guy Fieri Launches Latest Restaurant Concept, Now Poised for Franchising"
url: https://burnaze.com/article/34f0bffd-78fd-45b0-b37a-6115d347f681
source: "1851 Franchise"
original_url: https://1851franchise.com/mayor-of-flavortown-guy-fieri-launches-latest-restaurant-concept-now-poised-for-franchising-2710800
category: "Restaurants"
industry: "Restaurants"
published: 2019-08-21T15:10:40.000Z
modified: 2026-11-01T02:29:41.695Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1cc23ecb325c10c52b1366e2b9632a283726.jpg
---

# Mayor of Flavortown Guy Fieri Launches Latest Restaurant Concept, Now Poised for Franchising

**TL;DR:** Guy Fieri has launched a new restaurant concept, Chicken Guy!, which is poised for franchising. The business partners, Fieri and Robert Earl, plan to expand to entertainment spaces and are looking for well-funded franchisees with local knowledge.

*originally published in 1851 Franchise on 2019-08-21. [Read the original](https://1851franchise.com/mayor-of-flavortown-guy-fieri-launches-latest-restaurant-concept-now-poised-for-franchising-2710800).*

## Story

The infamous social media “chicken wars” of 2019 could have a new, sunglasses-wearing sauce-slinging competitor in the mix: Guy Fieri. In partnership with Robert Earl of Planet Hollywood, celebrity chef Guy Fieri opened the aptly named “Chicken Guy!” in mid-2018. The chicken-and-sauce-focused Chicken Guy! flagship store is located in Disney Springs of Lake Buena Vista, Florida and has proven to be wildly popular among the crowds of tourists that come through the area every year. A second location on the way at Miami’s Aventura Mall according to QSR Magazine.

While not all of Fieri’s culinary ventures have received rave reviews, Chicken Guy! seems to have hit the sweet spot for the lovable, flame-shirt wearing Food Network personality.

In addition to the two Florida locations, Earl and Fieri are on the cusp of a large-scale expansion. The business partners are looking to entertainment spaces first, including FedEx Field, the Washington Redskins’ stadium and Levi’s Stadium, the home of the San Francisco 49ers.

The business of Chicken Guy! isn’t all bleach blonde tips and in-your-face attitude. In spite of their rock-and-roll aesthetic, the restaurateurs plan to be very discerning when it comes to franchising. “We want to build out a few locations geographically in Florida first. We are looking for franchisees who have a lot of local knowledge and who are well-funded. Ideally, they will have been in the hospitality business before. We want franchises in places that are geographically sensible,” said Earl in a statement reported by QSR.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchising (topic)
- QSR Magazine (publication)
- expansion (topic)
- restaurant concept (topic)
- Disney (company)
- San Francisco 49ers (company)
- Guy Fieri (person)
- FedEx Field (location)
- Disney Springs (location)
- Levi's Stadium (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/mayor-of-flavortown-guy-fieri-launches-latest-restaurant-concept-now-poised-for-franchising-2710800). Summarized by Burnaze (https://burnaze.com/article/34f0bffd-78fd-45b0-b37a-6115d347f681).