---
title: "Rita’s Italian Ice Postpones First Day of Spring Giveaway"
url: https://burnaze.com/article/353d01b0-960a-48f3-acfe-3f30ae96bd06
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200316_ritarsquos_italian_ice_postpones_first_day_of_spri.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
topics: ["Marketing"]
published: 2020-03-16T12:00:00.000Z
modified: 2026-11-01T04:08:33.927Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Rita’s Italian Ice Postpones First Day of Spring Giveaway

**TL;DR:** Rita's Italian Ice postpones its annual free Italian Ice giveaway to celebrate the First Day of Spring due to COVID-19 concerns. The company has over 600 locations worldwide and remains committed to providing a clean and safe environment for guests and team members.

*originally published in Franchising.com on 2020-03-16. [Read the original](https://www.franchising.com/news/20200316_ritarsquos_italian_ice_postpones_first_day_of_spri.html).*

## Story

In light of the increasing concerns around COVID-19 (Coronavirus) and the precautionary risks associated with large gatherings, we are postponing our annual free Italian Ice giveaway to celebrate First Day of Spring. Every March, our First Day of Spring Free Ice Giveaway brings together thousands of guests for one-of-a-kind treats and a free Italian Ice. It's our favorite day of the year, and one that has become a treasured tradition. However, the health of our community and guests is our highest priority, so we are postponing this celebration as a precautionary move.

Right now, our doors are still open, and we'd love nothing more than to be the pick-me-up that brightens your day and serve up treats that put a smile on your face. Rita’s is committed to providing a clean and safe environment for our guests and team members. Guests are encouraged to check with their local Rita's for daily operating hours as it may vary by community.

Rita’s Italian Ice opened its doors in Bensalem, Pa. in 1984, and has been dedicated to spreading “Ice, Custard, Happiness!” ever since. Now with more than 600 locations worldwide, guests around the world visit Rita’s to celebrate their everyday moments with freshly made cool treats in a fun-filled atmosphere. Known for its famous Italian Ice, made daily featuring real fruit, and award-winning Frozen Custard, Rita’s serves a taste of happiness with each delicious treat. For more information about Rita’s Italian Ice, please call 1-800-677-7482 or visit www.ritasice.com.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Rita's Italian Ice (company)
- store operations (topic)
- guest safety (topic)
- covid-19 concerns (topic)
- first day of spring giveaway (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20200316_ritarsquos_italian_ice_postpones_first_day_of_spri.html). Summarized by Burnaze (https://burnaze.com/article/353d01b0-960a-48f3-acfe-3f30ae96bd06).