---
title: "Service Brands Keep Expanding Despite - and Because of - Covid"
url: https://burnaze.com/article/355e2f43-fc00-40fd-addf-fb97649f6921
source: "Franchising.com"
original_url: https://www.franchising.com/articles/service_brands_keep_expanding_despite__and_because_of__covid.html
author: "Eddy Goldberg"
category: "General"
published: 2022-01-27T09:00:00.000Z
modified: 2026-11-01T02:12:32.653Z
image: https://imgs.franchising.com/art/articles/6529_plate.jpg
---

# Service Brands Keep Expanding Despite - and Because of - Covid

**TL;DR:** Service brands continue to appeal in 2022, with sectors such as home maintenance and child care expanding despite the pandemic. These brands offer benefits like no retail storefront and lower cost of entry.

*By Eddy Goldberg, originally published in Franchising.com on 2022-01-27. [Read the original](https://www.franchising.com/articles/service_brands_keep_expanding_despite__and_because_of__covid.html).*

## Story

In early 2022, service brands continue to appeal. Selling points can include no need for a retail storefront, lower cost of entry, little to no perishables or spoilage, simpler business models, and the ability to work from home in this Covid-infested era. Sectors such as home maintenance, child care, automotive, lodging, construction, fitness, health, senior care, and more continue to expand.

Here’s a quick sampling to whet your appetite for expansion opportunities and portfolio diversification in 2022. For more on service brand news and opportunities, visit our Franchise Expansions & Growth News web page.

## Entities

- Franchising.com (publication)
- General (sector)
- Eddy Goldberg (person)
- service brands (topic)
- covid impact (topic)
- portfolio diversification (topic)
- expansion opportunities (topic)

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Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/service_brands_keep_expanding_despite__and_because_of__covid.html). Summarized by Burnaze (https://burnaze.com/article/355e2f43-fc00-40fd-addf-fb97649f6921).