---
title: "Centennial-Based Company Brings Hawaii To Denver"
url: https://burnaze.com/article/3591e50a-49a7-49a0-945c-d6ec97464378
source: "Franchising.com"
original_url: https://www.franchising.com/news/20211015_centennialbased_company_brings_hawaii_to_denver.html
category: "Retail"
industry: "Retail"
published: 2021-10-15T12:00:00.000Z
modified: 2026-11-01T02:25:05.818Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Centennial-Based Company Brings Hawaii To Denver

**TL;DR:** Bad Ass Coffee of Hawaii, a coffee company founded in 1989, has opened its 22nd US location in Denver, Colorado, and plans to open 150 new locations over the next five years. The company was acquired by Royal Aloha Coffee Company in 2019 and has since re-launched its national brand with a new logo, packaging, and restaurant design.

*originally published in Franchising.com on 2021-10-15. [Read the original](https://www.franchising.com/news/20211015_centennialbased_company_brings_hawaii_to_denver.html).*

## Story

When visiting the new Bad Ass Coffee of Hawaii, guests can expect to receive a warm “Aloha!” greeting and enjoy an escape full of Hawaiiana sights, sounds and the delicious aroma of 100% Hawaiian coffees as well other international coffees and teas. In addition to premium coffees, the full beverage menu includes signature lattes, cold brew, popular blended espresso drinks, blended drinks and teas.

The food menu also serves up Hawaiian inspired breakfast, lunch and all-day menu including the popular, “The Aloha Sandwich,” a breakfast offering crafted with ham, egg, swiss, pineapple and sweet barbecue sauce served on KING’S HAWAIIAN™ bread.

Guests can also purchase retail bags of Bad Ass Coffee to brew at home or the office, including the “King of Coffees” – 100% Kona as well as other 100% Hawaiian coffees, Hawaiian blends, flavored coffees and signature blends. In addition to taking home the distinct taste of Hawaii, guests can purchase popular Bad Ass Coffee merchandise such as shirts, hats, mugs, treats and gifts.

Bad Ass Coffee of Hawaii was founded on the Big Island of Hawaii in 1989. Its name pays tribute to the legend of a very important animal in Hawaiian coffee history: The Donkey. For generations, the donkeys of Kona, Hawaii could be heard bellowing as they carried precious loads of coffee beans down the steep mountains of the Big Island. The native people of Kona named these hard-working donkeys the “Bad Ass Ones” because of their reliably strong, but stubborn nature in carrying their precious cargo.

The company became a franchise brand in 1995 and was acquired in 2019 by Colorado-based Royal Aloha Coffee Company in Centennial, CO. In just over 18 months, the company has added re-launched the national brand with a new logo, packaging and restaurant design. It has also hired 12 new full-time employees while adding new franchisees, opened new markets, expanded online sales and launched a wholesale operation. as part of an aggressive expansion plan to open 150 new locations over the next five years.

A second Colorado Bad Ass Coffee of Hawaii is scheduled to open in the greater Colorado Springs area in January 2022.

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 and is dedicated to sharing premium Hawaiian coffees “with a kick” from the Hawaiian Islands through 24 franchise locations, with more to open soon. Today, Bad Ass Coffee of Hawaii stores also serve popular blended drinks, teas, food, along with other international premium coffees and sell popular branded merchandise with exceptional service and the Aloha Spirit. Bad Ass Coffees are available in franchise stores, online and will soon be available through grocery, hospitality, and specialty retail channels.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Retail (sector)
- Denver (location)
- coffee shop (topic)
- Colorado Springs (location)
- Bad Ass Coffee Company (company)
- King's Hawaiian (company)
- franchise brand (topic)
- Royal Aloha Coffee (company)
- hawaiian coffee (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20211015_centennialbased_company_brings_hawaii_to_denver.html). Summarized by Burnaze (https://burnaze.com/article/3591e50a-49a7-49a0-945c-d6ec97464378).