---
title: "Potbelly Turns Up the Flavor with New Fiery Island Chicken Sandwich"
url: https://burnaze.com/article/35c2e2cd-d1f7-44e4-a46c-b420b76fce32
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260625_potbelly_turns_up_the_flavor_with_new_fiery_island_chicken_sandwich.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2026-06-25T12:00:00.000Z
modified: 2026-10-31T14:43:31.259Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Turns Up the Flavor with New Fiery Island Chicken Sandwich

**TL;DR:** Potbelly introduces the Fiery Island Chicken Sandwich, a limited-time menu item with island-inspired flavors. The sandwich features grilled chicken, provolone cheese, and fiery jerk sauce on oven-toasted bread.

*originally published in Franchising.com on 2026-06-25. [Read the original](https://www.franchising.com/news/20260625_potbelly_turns_up_the_flavor_with_new_fiery_island_chicken_sandwich.html).*

## Story

Potbelly is introducing the Fiery Island Chicken Sandwich, a limited-time menu item featuring island-inspired flavors that balance sweetness, spiciness, creaminess and craveability.

The sandwich features all-natural grilled chicken and provolone cheese on oven-toasted bread, with fiery jerk sauce and fresh-sliced avocado. The combination pairs spice with freshness and is positioned for warmer-weather menus.

“Our fans want bold, distinctive flavors and the Fiery Island Chicken Sandwich allows us to deliver something that feels both familiar and unexpected,” said Eric Chenel, Director of Consumer Insights and Innovation at Potbelly. “We wanted to create a sandwich that’s adventurous while still delivering the warm, toasty experience guests expect from Potbelly. We love complementing the classics with these unique offerings.”

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- new menu item (topic)
- product launch (topic)
- Potbelly (company)
- Eric Chenel (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260625_potbelly_turns_up_the_flavor_with_new_fiery_island_chicken_sandwich.html). Summarized by Burnaze (https://burnaze.com/article/35c2e2cd-d1f7-44e4-a46c-b420b76fce32).