---
title: "QSR: The 40/40 List--America's Hottest Startup Fast Casuals"
url: https://burnaze.com/article/363f50af-ef1b-41f7-9000-bf22a83ccf25
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-the-4040-list-americas-hottest-startup-fast-casuals-2707183
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
topics: ["Emerging brands"]
published: 2018-07-17T21:16:18.000Z
modified: 2026-11-01T02:35:21.195Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c5942cf4bd4954fb0e8c551f0cd9de565384.jpg
---

# QSR: The 40/40 List--America's Hottest Startup Fast Casuals

**TL;DR:** QSR Magazine created a 40/40 list to highlight emerging fast casual brands under 40 locations, with a focus on innovative menus and hospitality. Cheba Hut made the list with its offbeat culture and goal to open five to 10 units per year.

*originally published in 1851 Franchise on 2018-07-17. [Read the original](https://1851franchise.com/qsr-the-4040-list-americas-hottest-startup-fast-casuals-2707183).*

## Story

With the fast-casual industry innovating at such a rapid pace, QSR Magazine created a 40 Under 40 list to highlight emerging brands under 40 locations that are making established brands take notice. The young brands were scored on the core criteria that set brands apart including innovative menus, hospitality, focusing on the experience, beverage offerings, ingredients, ambitions and commitment to building long-term relationships.

It should come as no surprise that Cheba Hut made the list for their offbeat culture which centers around marijuana-themed sandwich names and decor. The brand currently has 20 units open in the U.S. and $30 million in annual sales. Locations are encouraged to embrace local culture, serving local craft brews at the full bar and hiring local artists to design a unique mural for each shop. With a goal to open five to 10 units per year, the brand is poised for continued growth.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- QSR Magazine (publication)
- fast casual (topic)
- Cheba Hut (company)
- emerging brands (topic)
- hospitality (topic)
- innovative menus (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-the-4040-list-americas-hottest-startup-fast-casuals-2707183). Summarized by Burnaze (https://burnaze.com/article/363f50af-ef1b-41f7-9000-bf22a83ccf25).