---
title: "Potbelly Delights Cookie Fans with Highly Anticipated Return of its Extra Toasty Limited Time S’mores Cookie"
url: https://burnaze.com/article/365156bf-0255-47fa-8fcb-995d23cbe15c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230809_potbelly_delights_cookie_fans_with_highly_anticipated_return_of_its_extra_t.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Marketing"]
published: 2023-08-09T12:00:00.000Z
modified: 2026-11-01T22:32:49.757Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Delights Cookie Fans with Highly Anticipated Return of its Extra Toasty Limited Time S’mores Cookie

**TL;DR:** Potbelly is featuring its S'mores Cookie, a limited-time offer available through September 24, with a special promotion on National S'mores Day. The cookie is a unique treat that combines Hershey's Mini Kisses, graham crackers, and marshmallows, baked daily in-house.

*originally published in Franchising.com on 2023-08-09. [Read the original](https://www.franchising.com/news/20230809_potbelly_delights_cookie_fans_with_highly_anticipated_return_of_its_extra_t.html).*

## Story

CHICAGO - The most iconic taste of summer is back at Potbelly. Available now through Sunday, September 24, Potbelly is featuring its marshmallowy, chocolatey and graham cracker-filled S’mores Cookie.

The combination of Hershey’s Mini Kisses, graham crackers and marshmallows are baked to perfection daily in-house. The cookie is the perfect treat to enjoy with a Potbelly meal or makes for a mouthwatering snack.

“Our fans love our cookies and we’re excited to bring back this creative twist on a classic to satisfy their craving,” said David Daniels, Chief Marketing Officer at Potbelly. “Our freshly-baked cookies are a staple of our brand, and the S’mores Cookie is a particularly unique treat, offering customers the flavors of summer that have left an indelible mark on our taste buds, no campfire required.”

This limited time offer gets extra sweet on Thursday, August 10, National S’mores Day. Potbelly is giving fans a free cookie of their choice with an entrée purchase through the Potbelly website and App by using the promo code CAMPFIRE at checkout.

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles for more than 40 years with warm, toasty sandwiches, signature salads, hand-scooped ice cream in creamy shakes, customized just the way customers want them. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 400 company-owned shops in the United States.

## Entities

- Franchising.com (publication)
- QSR (sector)
- limited time offer (topic)
- menu item (topic)
- Potbelly (company)
- Hershey (company)
- David Daniels (person)
- cookie promotion (topic)
- national s'mores day (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230809_potbelly_delights_cookie_fans_with_highly_anticipated_return_of_its_extra_t.html). Summarized by Burnaze (https://burnaze.com/article/365156bf-0255-47fa-8fcb-995d23cbe15c).