---
title: "Habit Burger Grill Selects Barrett Hofherr As Its New Agency of Record"
url: https://burnaze.com/article/3681cefe-9da1-42a8-b4ec-5c254aa95255
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231025_habit_burger_grill_selects_barrett_hofherr_as_its_new_agency_of_record.html
category: "Restaurants"
industry: "Restaurants"
published: 2023-10-25T12:00:00.000Z
modified: 2026-10-31T20:32:13.432Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Habit Burger Grill Selects Barrett Hofherr As Its New Agency of Record

**TL;DR:** The Habit Burger Grill has selected Barrett Hofherr as its new Agency of Record to reimagine its marketing strategies. The partnership aims to create innovative marketing campaigns and bring the brand to the forefront of cultural conversation.

*originally published in Franchising.com on 2023-10-25. [Read the original](https://www.franchising.com/news/20231025_habit_burger_grill_selects_barrett_hofherr_as_its_new_agency_of_record.html).*

## Story

The Habit Burger Grill is thrilled to announce the selection of Barrett Hofherr as its new Agency of Record. This partnership marks a milestone for The Habit Burger Grill as it takes bold steps to reimagine its marketing strategies and embark on a journey of brand transformation.

Barrett Hofherr matches perfectly with The Habit Burger Grills’ own ambitions.

"If The Habit Burger Grill team was selling doorknobs, we’d be excited to be their partners. That’s how great they are as a group of people,” said Jamie Barrett, Executive Creative Director at Barrett Hofherr.

The union of The Habit Burger Grill and Barrett Hofherr signifies the start of a creative journey. Together, they pledge to craft innovative and impactful marketing campaigns that will bring the brand to the forefront of cultural conversation. This partnership holds the promise of captivating stories and fresh perspectives, making it a natural pairing consumers will love.

The Habit Burger Grill’s fresh, California-inspired menu has earned it a dedicated customer following and remarkable growth throughout the years being named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” With its cooked-to-order mantra, The Habit Burger Grill’s open flame sears a distinctive smoky flavor into their famous Charburgers, fresh marinated chicken, and sushi-grade ahi tuna.

## Entities

- Franchising.com (publication)
- QSR (sector)
- qsr marketing (topic)
- marketing strategies (topic)
- The Habit Burger Grill (company)
- brand transformation (topic)
- agency of record (topic)
- Barrett Hofherr (company)
- Jamie Barrett (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231025_habit_burger_grill_selects_barrett_hofherr_as_its_new_agency_of_record.html). Summarized by Burnaze (https://burnaze.com/article/3681cefe-9da1-42a8-b4ec-5c254aa95255).