--- title: "Baskin-Robbins Celebrates National Ice Cream Day with New Flavor of the Month, OREO® S’mores, and Dedicated Holiday Deal" url: https://burnaze.com/article/36954ad4-af54-47d4-82fa-69c584cd11ac source: "Franchising.com" original_url: https://www.franchising.com/news/20220701_baskinrobbins_celebrates_national_ice_cream_day_with_new_flavor_of_the_mont.html category: "Snacks & dessert" industry: "Restaurants" segment: "Snacks & dessert" topics: ["Marketing"] published: 2022-07-01T12:00:00.000Z modified: 2026-11-01T22:33:02.271Z image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop --- # Baskin-Robbins Celebrates National Ice Cream Day with New Flavor of the Month, OREO® S’mores, and Dedicated Holiday Deal **TL;DR:** Baskin-Robbins introduces OREO S’mores flavor for National Ice Cream Day and offers $5 off any purchase of $15 or more from July 17 through July 23. The brand is celebrating National Ice Cream Day with a new Flavor of the Month and a dedicated holiday deal. *originally published in Franchising.com on 2022-07-01. [Read the original](https://www.franchising.com/news/20220701_baskinrobbins_celebrates_national_ice_cream_day_with_new_flavor_of_the_mont.html).* ## Story CANTON, Mass. - Found the best spot at the beach? Finally planned that cross-country road trip? Celebrate wins big and small this July with Baskin-Robbins’ newest ice cream flavor innovation, OREO® S’mores – launching just in time for National Ice Cream Day. Available for a limited time, OREO® S’mores* Ice Cream features Toasted Marshmallow and Graham flavored Ice Creams stacked with OREO® Cookie Pieces and Chocolate Cookie Swirls for added crunch. Each element comes together to create an innovative, new take on nostalgic summer flavors – reminiscent of gathering around a campfire with friends and family. “OREO® S’mores initially launched as an international Baskin-Robbins flavor earlier this year and we are excited to finally bring it stateside as a summer staple,” said Jeanne Bolger, Director of Research & Development for Baskin-Robbins. “This fresh spin on a summertime classic was created to capture the memories made during this special season.” In addition to debuting a new Flavor of the Month, Baskin-Robbins is celebrating **National Ice Cream Day** on **Sunday, July 17**. To celebrate this special holiday, Baskin-Robbins is offering $5 off any purchase of $15 or more from July 17 through Saturday, July 23. Guests can use the code BECOOLER at checkout for online orders. To use in-shop, customers can scan their Baskin-Robbins mobile app coupon during checkout.** For Delivery, this discount is applied automatically at checkout on orders with DoorDash, Uber Eats, and Postmates.*** ***Online Promo Code: Offer valid on online or in-app orders only at participating U.S. Baskin-Robbins locations. Valid on purchase of $15 or more. Expires 7/23/22 at 11:59 p.m. PST. May not be combined with any other promo code, coupon, discount or promotion. Promo code cannot be used multiple times during a single transaction. No substitutions allowed. Void if reproduced, copied, transferred, distributed, purchased, traded or sold and where prohibited or restricted by law. ©2022 BR IP Holder LLC.* ***Offer valid at participating U.S. Baskin-Robbins locations. Expires 7/23/22. Single-use coupon. Coupon must be presented inside the BR Mobile App and scanned at the time of purchase. Coupon cannot be used more than one time. May not be combined with any other coupon, discount or promotion. Limit one coupon, per device, per visit. No substitutions allowed. Void if reproduced, copied, transferred, distributed, purchased, traded or sold and where prohibited or restricted by law. ©2022 BR IP Holder LLC.* Offer expires 7/23/22 at 11:59 PM PST. While supplies last. Taxes and other fees still apply. A minimum order of $15 before taxes, fees and gratuities is required. Limited to 1 order per customer. May not be combined with any other offer. See apps for availability. Other fees and taxes may apply. Participating locations only.* Baskin-Robbins is the world's largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and the Polar Pizza™ Ice Cream Treat. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month. ## Entities - Franchising.com (publication) - Restaurants (sector) - limited time offer (topic) - DoorDash (company) - Uber Eats (company) - Baskin-Robbins (company) - Postmates (company) - OREO (company) - new flavor (topic) - national ice cream day (topic) - flavor of the month (topic) - Jeanne Bolger (person) --- Originally reported by Franchising.com (https://www.franchising.com/news/20220701_baskinrobbins_celebrates_national_ice_cream_day_with_new_flavor_of_the_mont.html). Summarized by Burnaze (https://burnaze.com/article/36954ad4-af54-47d4-82fa-69c584cd11ac).