---
title: "GF Podcast: Brad Sugars of ActionCOACH"
url: https://burnaze.com/article/36ee17ce-1c4d-4576-a388-57c7cfbd16fe
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/gf-podcast-brad-sugars-of-actioncoach
author: "Amanda Peters"
category: "Education & Childcare"
industry: "Education & Childcare"
published: 2020-02-04T09:14:00.000Z
modified: 2026-11-01T22:33:00.210Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# GF Podcast: Brad Sugars of ActionCOACH

**TL;DR:** Brad Sugars, founder and CEO of ActionCOACH, discusses growing a global network of franchisees. ActionCOACH began in 1993 and now has nearly 1,000 coaches in over 80 countries.

*By Amanda Peters, originally published in Global Franchise on 2020-02-04. [Read the original](https://www.global-franchise.com/news/gf-podcast-brad-sugars-of-actioncoach).*

## Story

The founder and CEO of the professional coaching franchise chats to us about learning from and developing a global network of white-collar professionals

When ActionCOACH began in 1993, Brad ‘The Turnaround Kid’ Sugars started the professional coaching business in his own bedroom – on account of not being able to afford much-needed office space. It turns out that this wasn’t quite the hurdle it might’ve seemed, because he soon went international (to New Zealand in 1994), and now manages a network of nearly 1,000 coaches in more than 80 countries.

As the founder and CEO of “the original business coaching company”, Brad provides essential insight into what it takes to grow and nurture such a world-spanning network of franchisees; lessons learned from a lifetime of growth and achievement. He breaks down the adaptations ActionCOACH incorporated when penetrating entirely new markets, and the perks that come with embracing diversity in your team.

## Entities

- Education & Childcare (sector)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- Amanda Peters (person)
- industry trends (topic)
- master franchise (topic)
- professional coaching (topic)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/gf-podcast-brad-sugars-of-actioncoach). Summarized by Burnaze (https://burnaze.com/article/36ee17ce-1c4d-4576-a388-57c7cfbd16fe).